Resources Library

Hop blends performance, content, and data science to fuel your growth.

How to Budget for SEO: Budget Allocation for B2B SaaS

Paris Childress

UX Writing for SaaS: What Is It And Why Should You Care

Digital Strategy

Vesselina Levkova

Keywords Research for SaaS: My Focus Keyword Has Low Volume

Digital Strategy

Paris Childress

How to Use Lead Magnets for B2B SaaS

Digital Strategy

Paris Childress

How to Work With Sales for a Killer Content Strategy

Content Marketing

Paris Childress

How to Use Video Animations To Market Your Business

Maggie Andreeva

Google Analytics 4 Builds on the Promise of Web + App Conversion Tracking

Digital Strategy

Delcho Stanimirov

How to Identify Your Ideal Customer Profile

Digital Strategy

Paris Childress

3 Major Consumer Trends to Prepare For in 2021

Digital Strategy

Paris Childress

Use the Buyer Awareness Matrix As a Tool for Your Marketing Strategy

Tsvetelina Wataszki

SaaS Marketing: Trailblazing

Digital Strategy

Paris Childress

How to Allocate SaaS Marketing Budget for Pre-Startup, Startup, Growth, and Maturity Stage

Digital Strategy

Paris Childress

12 SaaS Conferences You Can’t Miss in 2024

Digital Strategy

Beyond Direct Conversions: Measuring Digital Marketing Impact

Digital Strategy

Delcho Stanimirov

Authority Bias: What It Is and How to Use It For Your SaaS Brand

Digital Strategy

Trayana Karamihaleva

Terminator: Rise of the Machines: How to Deal with Bot Attacks

Digital Strategy

Leonardo Vacavliev

5 Stellar Marketing Analytics Examples

Digital Strategy

August 21, 2024

Delcho Stanimirov

Combining Product-Led Growth With ABM: Inside Smartsheet’s Case

Digital Strategy

Valeria Borisova-Ilieva

Driving Growth With YouTube SEO: Hopin’s Video Marketing Teardown

Digital Strategy

Delcho Stanimirov

Account-Based Marketing for SaaS: DocSend

Digital Strategy

4 Inspiring Examples of Category Heuristics for SaaS Marketing

Digital Strategy

September 2, 2024

Ana Milanova-Lindsey

5 SaaS Examples of Social Proof That Build Trust

Digital Strategy

September 2, 2024

Ana Milanova-Lindsey

Best SaaS Pricing Page Examples and Why They Convert

Digital Strategy

September 2, 2024

Ana Milanova-Lindsey

Scarcity Principle: What It Is and How to Apply It to SaaS Marketing

Digital Strategy

September 2, 2024

Ana Milanova-Lindsey

Value-Based Bidding: The Key to Elevating Your Conversions

Antoaneta Grigorova

Mastering Google Ads: Structuring Your Campaigns for Success

September 2, 2024

Antoaneta Grigorova

5 Milestones to Hit Before Investing in Paid Advertising

September 2, 2024

Delcho Stanimirov

Does Utilizing Google's Display Network Provide a Good ROI?

September 2, 2024

Antoaneta Grigorova

How Critical is the Google Ads Quality Score for Campaign Success?

September 2, 2024

Delcho Stanimirov

Common PMAX Campaign Mistakes and How to Fix Them

September 2, 2024

Antoaneta Grigorova

PPC for Higher Education

Mastering Amazon PPC: A Comprehensive Guide for Success

How it started vs How it’s going: A Guide to Responsive Search Ads

Google Ads Strategy Guide: How Do Google Ads Work

Antoaneta Grigorova

PPC for Cybersecurity: How to Do It Right

Antoaneta Grigorova

8 Google Ads Mistakes to Avoid: How to Drive Results, Not Costs

Social Media Ads: Stop the Scroll

Paris Childress

Paid Social: When to Refresh Your Ad Creative

Paris Childress

TikTok Marketing: How to Get the Most Out of TikTok to Promote Your Brand

Valeri Veselinski

Lead Ads on Facebook and LinkedIn: Focus on Landing Pages

Vesselina Levkova

Facebook & Instagram Advertising Trends 2020

Valeri Veselinski

Startups: User Acquisition through Social Media

Valeri Veselinski

Compare Keyword Difficulty Score Across Moz, Ahrefs, Ubersuggest SEMrush, and SE Ranking

September 2, 2024

How Do AI Overviews in Google Search Impact SEO Strategies?

SEO Essentials for Higher Education: Boosting Online Visibility and Engagement

15 Leading Cybersecurity SEO Agencies to Boost Your Online Presence in 2024

How to Optimize for Google Featured Snippets

SEO Audit: 14 SEO Mistakes to Avoid and How to Fix Them

Keywords to Target in Cybersecurity: A Comprehensive Guide

SEO Best Practices for Cybersecurity Companies

How to Use Semantic SEO: Actionable Guide

How to Start With Website Migration: A Step-by-Step SEO Guide

How to Reduce Your Website Carbon Footprint With SEO

On-Page SEO Checklist: How to Optimize for Search Engines

Podcast Marketing for Educational Institutions

Content Marketing

September 2, 2024

Vesselina Levkova

How to Repurpose and Promote Your Podcast Content: 14 Tactics to Try

Content Marketing

September 2, 2024

Vesselina Levkova

Mastering Thought Leadership in Cybersecurity: A Comprehensive Guide to Content Marketing

Content Marketing

September 2, 2024

Ana Milanova-Lindsey

Cybersecurity Content Mastery: Pillar-Cluster Strategy

Content Marketing

Ana Milanova-Lindsey

The Complete Podcasting Blueprint for Business: How to Start and Scale Your Podcast

Content Marketing

Ana Milanova-Lindsey

Mastering Content Creation in Cybersecurity: Tips and Techniques for Success

Content Marketing

Ana Milanova-Lindsey

Gated vs Ungated Content: Should We Say Goodbye?

Content Marketing

Paris Childress

Content Marketing for SaaS: Use Content to Drive Conversions

Content Marketing

Ana Milanova-Lindsey

7 Steps to an Effective Video Marketing Workflow

Content Marketing

Paris Childress

How to Work With Sales for a Killer Content Strategy

Content Marketing

Paris Childress

How to Grow Traffic When Your Content Resources Are Scarce

Content Marketing

Ana Milanova-Lindsey

How to Write an Effective Content Brief for Your Writers

Content Marketing

Ana Milanova-Lindsey

Conversion Rate Optimization (CRO) With Delightful UX/UI

Vesselina Levkova

Top 8 Graphic Design Trends in 2022

Maggie Andreeva

How to Build Brand Awareness: ClickUp’s Video Marketing Strategy

Maggie Andreeva

How to Write a Killer Explainer Video Script in 5 Steps [+ Template]

Maggie Andreeva

7 Best Practices for Creating Video Testimonials [+ SaaS Examples]

Maggie Andreeva

Call to Action Examples: 20 Ways to Write Strong CTA Copy

Vesselina Levkova

No-Fail Landing Page Copywriting: 5 Recipes

September 2, 2024

Ana Milanova-Lindsey

What Is Storytelling in Design and How to Use It

Maggie Andreeva

Types of Landing Pages You Must Have On Your SaaS Website

Paris Childress

How to Use Video Animations To Market Your Business

Maggie Andreeva

Social Proof: How to Use a Cognitive Bias for Better Landing Pages

Paris Childress

Make SaaS Landing Pages That Convert: This Is How

Maggie Andreeva

Top 3 machine learning algorithms every SaaS-marketer should know

How to Get Started with Data Science in Marketing

What Is Cookieless Tracking: Definition, Impact, and Solutions

Delcho Stanimirov

Agency 2.0: How Data Science Is Transforming Digital Marketing Agencies

Delcho Stanimirov

The Cookieless Future: What It Is and How to Cope With It

Delcho Stanimirov

What Is a Data Strategy and How to Build One

Delcho Stanimirov

First-Party Data: What It Is and How to Use It to Fuel Growth

Delcho Stanimirov