Services
PPC
SEO
Paid Social
Content Marketing
AI Consultancy
Company
About Us
Careers
Industries
Education
Cybersecurity
Fintech
Resources
Blog
Guides
Pricing
Results
Book a Strategy Call
Resources Library
Hop blends performance, content, and data science to fuel your growth.
All
Digital Strategy
PPC
Paid Social
SEO
Content Marketing
Creative
Data Science
Common Facebook Ads Mistakes and How to Fix Them
Social Media
September 2, 2024
Trayana Karamihaleva
Common PMAX Campaign Mistakes and How to Fix Them
PPC
September 2, 2024
Antoaneta Grigorova
Common LinkedIn Ads Mistakes and How to Fix Them
Social Media
September 2, 2024
Trayana Karamihaleva
Navigating Seasonality: Lead Strategies for Cybersecurity
Digital Strategy
September 2, 2024
Delcho Stanimirov
Podcast Marketing for Educational Institutions
Content Marketing
September 2, 2024
Vesselina Levkova
How to Repurpose and Promote Your Podcast Content: 14 Tactics to Try
Content Marketing
September 2, 2024
Vesselina Levkova
Guide to Social Media Marketing for Education Companies
Social Media
September 2, 2024
Valeri Veselinski
Compare Keyword Difficulty Score Across Moz, Ahrefs, Ubersuggest SEMrush, and SE Ranking
SEO
September 2, 2024
Martina Nakov
Effective Email Marketing in Education
Digital Strategy
September 2, 2024
Vesselina Levkova
Mastering Thought Leadership in Cybersecurity: A Comprehensive Guide to Content Marketing
Content Marketing
September 2, 2024
Ana Milanova-Lindsey
Markov Chain Attribution for Performance Marketing: Tracing the Customer Journey from A to Z
Digital Strategy
July 12, 2024
Paris Childress
The Lifetime Value of SEO Content: How to Ensure Your Content Keeps Delivering
September 2, 2024
Ana Milanova-Lindsey
Previous
Next
12 SaaS Conferences You Can’t Miss in 2024
Digital Strategy
July 12, 2024
Terez Tocheva
Beyond Direct Conversions: Measuring Digital Marketing Impact
Digital Strategy
July 18, 2024
Delcho Stanimirov
Authority Bias: What It Is and How to Use It For Your SaaS Brand
Digital Strategy
July 18, 2024
Trayana Karamihaleva
Terminator: Rise of the Machines: How to Deal with Bot Attacks
Digital Strategy
July 12, 2024
Leonardo Vacavliev
5 Stellar Marketing Analytics Examples
Digital Strategy
August 21, 2024
Delcho Stanimirov
Combining Product-Led Growth With ABM: Inside Smartsheet’s Case
Digital Strategy
July 18, 2024
Valeria Borisova-Ilieva
Driving Growth With YouTube SEO: Hopin’s Video Marketing Teardown
Digital Strategy
July 18, 2024
Delcho Stanimirov
Account-Based Marketing for SaaS: DocSend
Digital Strategy
July 18, 2024
Terez Tocheva
4 Inspiring Examples of Category Heuristics for SaaS Marketing
Digital Strategy
September 2, 2024
Ana Milanova-Lindsey
5 SaaS Examples of Social Proof That Build Trust
Digital Strategy
September 2, 2024
Ana Milanova-Lindsey
Best SaaS Pricing Page Examples and Why They Convert
Digital Strategy
September 2, 2024
Ana Milanova-Lindsey
Scarcity Principle: What It Is and How to Apply It to SaaS Marketing
Digital Strategy
September 2, 2024
Ana Milanova-Lindsey
Previous
Next
Value-Based Bidding: The Key to Elevating Your Conversions
PPC
July 12, 2024
Antoaneta Grigorova
Mastering Google Ads: Structuring Your Campaigns for Success
PPC
September 2, 2024
Antoaneta Grigorova
5 Milestones to Hit Before Investing in Paid Advertising
PPC
September 2, 2024
Delcho Stanimirov
Does Utilizing Google's Display Network Provide a Good ROI?
PPC
September 2, 2024
Antoaneta Grigorova
How Critical is the Google Ads Quality Score for Campaign Success?
PPC
September 2, 2024
Delcho Stanimirov
Common PMAX Campaign Mistakes and How to Fix Them
PPC
September 2, 2024
Antoaneta Grigorova
PPC for Higher Education
PPC
July 18, 2024
Terez Tocheva
Mastering Amazon PPC: A Comprehensive Guide for Success
PPC
July 12, 2024
Terez Tocheva
How it started vs How it’s going: A Guide to Responsive Search Ads
PPC
July 18, 2024
Viara Vasileva
Google Ads Strategy Guide: How Do Google Ads Work
PPC
July 12, 2024
Antoaneta Grigorova
PPC for Cybersecurity: How to Do It Right
PPC
July 18, 2024
Antoaneta Grigorova
8 Google Ads Mistakes to Avoid: How to Drive Results, Not Costs
PPC
July 18, 2024
Viara Vasileva
Next
Why Can't You Scale Facebook Ads? Discover the Real Reason
Social Media
September 2, 2024
Valeri Veselinski
How to Succeed with a New Facebook Ad Account
Social Media
September 2, 2024
Trayana Karamihaleva
Does Increasing Facebook Ads Budget Always Improve Results?
Social Media
September 2, 2024
Valeri Veselinski
Common Facebook Ads Mistakes and How to Fix Them
Social Media
September 2, 2024
Trayana Karamihaleva
Common LinkedIn Ads Mistakes and How to Fix Them
Social Media
September 2, 2024
Trayana Karamihaleva
Guide to Social Media Marketing for Education Companies
Social Media
September 2, 2024
Valeri Veselinski
How to Optimize Your Facebook Ad Campaign Structure
Social Media
July 18, 2024
Terez Tocheva
What Facebook Ads Cost in 2024
Social Media
July 18, 2024
Terez Tocheva
Social Media Chatbots: How Companies Are Using Them in 2021
Social Media
July 18, 2024
Valeri Veselinski
How to Advertise on Social Media: The Ultimate Guide to Social Media Advertising
Social Media
July 18, 2024
Valeri Veselinski
5 Effective LinkedIn B2B Marketing Strategies You Can Use Now
Social Media
July 18, 2024
Valeri Veselinski
How Blissfully Applies a Persona-Driven Framework to LinkedIn Ads
Social Media
July 18, 2024
Valeri Veselinski
Next
Link Prospecting Done Right: Tools and Tips
SEO
July 18, 2024
Maggie Andreeva
Link Building Strategies: What About Link Exchanges?
SEO
July 18, 2024
Ana Milanova-Lindsey
Franchise Marketing: SEO, Local, and SEM Tips to Make Your Franchise Famous
SEO
July 18, 2024
Martina Nakov
SEO for Lawyers: 5 Practical Tips for Improving Your Legal Website
SEO
July 18, 2024
Martina Nakov
5 Ecommerce SEO Mistakes You Can’t Afford To Make
SEO
July 18, 2024
Martina Nakov
SEO and Content Marketing: How to Get Web Traffic Increase
SEO
July 18, 2024
Ana Milanova-Lindsey
SEO for Dentists: 5 DIY Steps to High Google Map Rankings
SEO
July 18, 2024
Martina Nakov
Top Google search commands to discover competitors’ backlinks
SEO
July 18, 2024
Paris Childress
Applying Keyword SEO to Your CV or Resume
SEO
July 18, 2024
Ana Milanova-Lindsey
Previous
Podcast Marketing for Educational Institutions
Content Marketing
September 2, 2024
Vesselina Levkova
How to Repurpose and Promote Your Podcast Content: 14 Tactics to Try
Content Marketing
September 2, 2024
Vesselina Levkova
Mastering Thought Leadership in Cybersecurity: A Comprehensive Guide to Content Marketing
Content Marketing
September 2, 2024
Ana Milanova-Lindsey
Cybersecurity Content Mastery: Pillar-Cluster Strategy
Content Marketing
July 18, 2024
Ana Milanova-Lindsey
The Complete Podcasting Blueprint for Business: How to Start and Scale Your Podcast
Content Marketing
July 18, 2024
Ana Milanova-Lindsey
Mastering Content Creation in Cybersecurity: Tips and Techniques for Success
Content Marketing
July 18, 2024
Ana Milanova-Lindsey
Gated vs Ungated Content: Should We Say Goodbye?
Content Marketing
July 18, 2024
Paris Childress
Content Marketing for SaaS: Use Content to Drive Conversions
Content Marketing
July 18, 2024
Ana Milanova-Lindsey
7 Steps to an Effective Video Marketing Workflow
Content Marketing
July 18, 2024
Paris Childress
How to Work With Sales for a Killer Content Strategy
Content Marketing
July 18, 2024
Paris Childress
How to Grow Traffic When Your Content Resources Are Scarce
Content Marketing
July 18, 2024
Ana Milanova-Lindsey
How to Write an Effective Content Brief for Your Writers
Content Marketing
July 18, 2024
Ana Milanova-Lindsey
Next
Conversion Rate Optimization (CRO) With Delightful UX/UI
Creative
July 12, 2024
Vesselina Levkova
Top 8 Graphic Design Trends in 2022
Creative
July 18, 2024
Maggie Andreeva
How to Build Brand Awareness: ClickUp’s Video Marketing Strategy
Creative
July 18, 2024
Maggie Andreeva
How to Write a Killer Explainer Video Script in 5 Steps [+ Template]
Creative
July 18, 2024
Maggie Andreeva
7 Best Practices for Creating Video Testimonials [+ SaaS Examples]
Creative
July 18, 2024
Maggie Andreeva
Call to Action Examples: 20 Ways to Write Strong CTA Copy
Creative
July 18, 2024
Vesselina Levkova
No-Fail Landing Page Copywriting: 5 Recipes
Creative
September 2, 2024
Ana Milanova-Lindsey
What Is Storytelling in Design and How to Use It
Creative
July 18, 2024
Maggie Andreeva
Types of Landing Pages You Must Have On Your SaaS Website
Creative
July 18, 2024
Paris Childress
How to Use Video Animations To Market Your Business
Creative
July 18, 2024
Maggie Andreeva
Social Proof: How to Use a Cognitive Bias for Better Landing Pages
Creative
July 18, 2024
Paris Childress
Make SaaS Landing Pages That Convert: This Is How
Creative
July 18, 2024
Maggie Andreeva
Next
Top 3 machine learning algorithms every SaaS-marketer should know
Data Science
July 18, 2024
Terez Tocheva
How to Get Started with Data Science in Marketing
Data Science
July 12, 2024
Terez Tocheva
What Is Cookieless Tracking: Definition, Impact, and Solutions
Data Science
July 18, 2024
Delcho Stanimirov
Agency 2.0: How Data Science Is Transforming Digital Marketing Agencies
Data Science
July 18, 2024
Delcho Stanimirov
The Cookieless Future: What It Is and How to Cope With It
Data Science
July 18, 2024
Delcho Stanimirov
What Is a Data Strategy and How to Build One
Data Science
July 18, 2024
Delcho Stanimirov
First-Party Data: What It Is and How to Use It to Fuel Growth
Data Science
July 18, 2024
Delcho Stanimirov
