Resources Library

Pricing Pages for SaaS: 6 Psychological Hacks

The Challenges of Incrementality Testing and Growth

The Ins and Outs of Incrementality Testing

The Future of Value-Based Pricing and Value-Based Bidding for SaaS

Audience Segmentation: How to Segment SaaS Customers Into LTV Cohorts

Storytelling In Sales: SaaS Users Buy Stories, Not Features

The Future of Digital Marketing Jobs in the Era of AI Automation

Automated Bidding: What to Do When Smart Bidding Does Not Perform

How to Prevent Brand Bidding In Affiliate Marketing

Your SaaS Business Needs a Demand Generation Strategy

Why Nostalgia Is the Next Big Idea for SaaS Businesses

Value-Based Bidding Brings the Best of eCommerce to SaaS

Value-Based Bidding: The Key to Elevating Your Conversions

Mastering Google Ads: Structuring Your Campaigns for Success

5 Milestones to Hit Before Investing in Paid Advertising

Does Utilizing Google's Display Network Provide a Good ROI?

How Critical is the Google Ads Quality Score for Campaign Success?

Common PMAX Campaign Mistakes and How to Fix Them

PPC for Higher Education

Mastering Amazon PPC: A Comprehensive Guide for Success

How it started vs How it’s going: A Guide to Responsive Search Ads

Google Ads Strategy Guide: How Do Google Ads Work

PPC for Cybersecurity: How to Do It Right

8 Google Ads Mistakes to Avoid: How to Drive Results, Not Costs

Social Media Ads: Stop the Scroll

Paid Social: When to Refresh Your Ad Creative

TikTok Marketing: How to Get the Most Out of TikTok to Promote Your Brand

Lead Ads on Facebook and LinkedIn: Focus on Landing Pages

Facebook & Instagram Advertising Trends 2020

Startups: User Acquisition through Social Media

Compare Keyword Difficulty Score Across Moz, Ahrefs, Ubersuggest SEMrush, and SE Ranking

How Do AI Overviews in Google Search Impact SEO Strategies?

SEO Essentials for Higher Education: Boosting Online Visibility and Engagement

15 Leading Cybersecurity SEO Agencies to Boost Your Online Presence in 2024

How to Optimize for Google Featured Snippets

SEO Audit: 14 SEO Mistakes to Avoid and How to Fix Them

Keywords to Target in Cybersecurity: A Comprehensive Guide

SEO Best Practices for Cybersecurity Companies

How to Use Semantic SEO: Actionable Guide

How to Start With Website Migration: A Step-by-Step SEO Guide

How to Reduce Your Website Carbon Footprint With SEO

On-Page SEO Checklist: How to Optimize for Search Engines

Podcast Marketing for Educational Institutions

How to Repurpose and Promote Your Podcast Content: 14 Tactics to Try

Mastering Thought Leadership in Cybersecurity: A Comprehensive Guide to Content Marketing

Cybersecurity Content Mastery: Pillar-Cluster Strategy

The Complete Podcasting Blueprint for Business: How to Start and Scale Your Podcast

Mastering Content Creation in Cybersecurity: Tips and Techniques for Success

Gated vs Ungated Content: Should We Say Goodbye?

Content Marketing for SaaS: Use Content to Drive Conversions

7 Steps to an Effective Video Marketing Workflow

How to Work With Sales for a Killer Content Strategy

How to Grow Traffic When Your Content Resources Are Scarce

How to Write an Effective Content Brief for Your Writers

Conversion Rate Optimization (CRO) With Delightful UX/UI

Top 8 Graphic Design Trends in 2022

How to Build Brand Awareness: ClickUp’s Video Marketing Strategy

How to Write a Killer Explainer Video Script in 5 Steps [+ Template]

7 Best Practices for Creating Video Testimonials [+ SaaS Examples]

Call to Action Examples: 20 Ways to Write Strong CTA Copy

No-Fail Landing Page Copywriting: 5 Recipes

What Is Storytelling in Design and How to Use It

Types of Landing Pages You Must Have On Your SaaS Website

How to Use Video Animations To Market Your Business

Social Proof: How to Use a Cognitive Bias for Better Landing Pages

Make SaaS Landing Pages That Convert: This Is How

Top 3 machine learning algorithms every SaaS-marketer should know

How to Get Started with Data Science in Marketing

What Is Cookieless Tracking: Definition, Impact, and Solutions

Agency 2.0: How Data Science Is Transforming Digital Marketing Agencies

The Cookieless Future: What It Is and How to Cope With It

What Is a Data Strategy and How to Build One

First-Party Data: What It Is and How to Use It to Fuel Growth