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Hop Online X Tribal: Performance Meets Creativity


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Hop Online and Tribal Worldwide Sofia are now agency partners that provide a turn-key digital solution to their clients. Integrating world-class performance marketing skills with exceptional creative under one roof can only drive outstanding results for our clients.

Our CEO, Ex-Googler Paris Childress, became a managing partner of Tribal Worldwide Sofia at the beginning of September. After 11 years of establishing Hop as a leading performance agency on a global scale, Paris will now support both teams to face new challenges.

Hop Online’s and Tribal’s paths crossed at the beginning of 2020, when the owner of the DDB group in Bulgaria, Angelos Paraschakis, approached us with a proposal. He was interested in the agency’s data-driven performance marketing skills, while Paris was impressed with DDB’s creative talent. We’ve always believed that creativity is the X factor in marketing, so soon enough, Hop Online and Tribal started working together.

“I’m thrilled to join Tribal and the DDB family. This is a natural next step for both agencies, and from my experience, the market is definitely ready for agency innovation. Together we have a tremendous chance to drive measurable business growth for clients,” says Paris.

Hop Online Adds Creative Solutions to Its Portfolio

We’ve already joined forces with Tribal for some of our clients – the Tribal team works on creative solutions that complement Hop Online’s growth marketing strategy.

2020’s challenges have strongly influenced consumer behavior. As companies are adapting and changing their marketing strategies, Hop and Tribal combined their solutions in an innovative portfolio of services to help businesses scale and grow. Ultimately, both performance and creative services aim to engage and convert. So, when performance experts join forces with creative professionals, that can really move the needle.

Tribal Worldwide Sofia Becomes a Performance Agency

Under the management of Paris, Tribal will focus on performance marketing, driven by creative solutions. And while most of Hop Online’s team will continue working on performance marketing, a part of it transitioned to Tribal to form a digital marketing dream team.

“From the agencies we have in the DDB group, we knew that Tribal needed to be upgraded. At the same time, the team is small and can be quickly transformed into new services,” said Yordan Zhechev, a partner at the agency, in an interview for Dnevnik.

See what happens when performance meets creativity. Stay tuned for more.

Ana Milanova-Lindsey
Ana Milanova-Lindsey

Head of Content

I lead the Content team and make sure the content you create is worth the effort. I help you grow and nourish your audience, and make users convert.

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