Resources Library

Hop blends performance, content, and data science to fuel your growth.

Meet HopAI Recruit: Revolutionizing Student Recruitment with AI

November 7, 2024

How AI Could Revolutionize International Student Recruitment: Opportunities and Challenges for Agents and Students

November 6, 2024

Paris Childress

Value-Based Bidding: The Key to Elevating Your Conversions

Antoaneta Grigorova

Why Can't You Scale Facebook Ads? Discover the Real Reason

September 2, 2024

Valeri Veselinski

How to Succeed with a New Facebook Ad Account

September 2, 2024

Trayana Karamihaleva

Mastering Google Ads: Structuring Your Campaigns for Success

September 2, 2024

Antoaneta Grigorova

5 Milestones to Hit Before Investing in Paid Advertising

September 2, 2024

Delcho Stanimirov

Does Increasing Facebook Ads Budget Always Improve Results?

September 2, 2024

Valeri Veselinski

Common Landing Page Mistakes and How to Fix Them

Digital Strategy

September 2, 2024

Vesselina Levkova

Does Utilizing Google's Display Network Provide a Good ROI?

September 2, 2024

Antoaneta Grigorova

How Critical is the Google Ads Quality Score for Campaign Success?

September 2, 2024

Delcho Stanimirov

Brand Search Campaigns: Are They Worth the Investment?

Digital Strategy

September 2, 2024

Antoaneta Grigorova

Common Landing Page Mistakes and How to Fix Them

Digital Strategy

September 2, 2024

Vesselina Levkova

Brand Search Campaigns: Are They Worth the Investment?

Digital Strategy

September 2, 2024

Antoaneta Grigorova

Navigating Seasonality: Lead Strategies for Cybersecurity

Digital Strategy

September 2, 2024

Delcho Stanimirov

Effective Email Marketing in Education

Digital Strategy

September 2, 2024

Vesselina Levkova

Markov Chain Attribution for Performance Marketing: Tracing the Customer Journey from A to Z

Digital Strategy

Paris Childress

The Ultimate Guide to Cybersecurity Marketing: Strategies for 2024

Digital Strategy

Website Competitor Analysis: Steps, Best Practices, and Tools

Digital Strategy

Top 10 PPC Marketing Agencies in 2024

Digital Strategy

Top 10 Fintech Marketing Agencies in 2024

Digital Strategy

Top 10 Higher Education Marketing Agencies to Watch in 2024

Digital Strategy

11 Top Cybersecurity Marketing Agencies to Watch in 2024

Digital Strategy

Click Fraud Explained: How to Detect and Stop Invalid Clicks

Digital Strategy

Value-Based Bidding: The Key to Elevating Your Conversions

Antoaneta Grigorova

Mastering Google Ads: Structuring Your Campaigns for Success

September 2, 2024

Antoaneta Grigorova

5 Milestones to Hit Before Investing in Paid Advertising

September 2, 2024

Delcho Stanimirov

Does Utilizing Google's Display Network Provide a Good ROI?

September 2, 2024

Antoaneta Grigorova

How Critical is the Google Ads Quality Score for Campaign Success?

September 2, 2024

Delcho Stanimirov

Common PMAX Campaign Mistakes and How to Fix Them

September 2, 2024

Antoaneta Grigorova

PPC for Higher Education

Mastering Amazon PPC: A Comprehensive Guide for Success

How it started vs How it’s going: A Guide to Responsive Search Ads

Google Ads Strategy Guide: How Do Google Ads Work

Antoaneta Grigorova

PPC for Cybersecurity: How to Do It Right

Antoaneta Grigorova

8 Google Ads Mistakes to Avoid: How to Drive Results, Not Costs

Social Media Ads: Stop the Scroll

Paris Childress

Paid Social: When to Refresh Your Ad Creative

Paris Childress

TikTok Marketing: How to Get the Most Out of TikTok to Promote Your Brand

Valeri Veselinski

Lead Ads on Facebook and LinkedIn: Focus on Landing Pages

Vesselina Levkova

Facebook & Instagram Advertising Trends 2020

Valeri Veselinski

Startups: User Acquisition through Social Media

Valeri Veselinski

How Effective Is Chorus’ Interlinking Strategy?

Link Building: 6 Rules of the Road for 2021

Paris Childress

How to Budget for SEO: Budget Allocation for B2B SaaS

Paris Childress

How to Use Pain-Point SEO to Find New Customers

The Ultimate SaaS SEO Dashboard: Tracking KPIs & ROI

Ana Milanova-Lindsey

Your Essential SEO Toolbox

Paris Childress

How to Maintain SEO Rankings During a Site Redesign: Checklist

Paris Childress

How UX and SEO Work Together for Better Ranking

Maggie Andreeva

No More Keywords: Creativity Is the X Factor in Marketing

SEO for SaaS Companies: How to Start Getting Results

Top 5 SEO Trends for 2020 with Actionable Tips for Your Strategy

Ana Milanova-Lindsey

Link Building Outreach – Start Doing It Efficiently

Maggie Andreeva

Podcast Marketing for Educational Institutions

Content Marketing

September 2, 2024

Vesselina Levkova

How to Repurpose and Promote Your Podcast Content: 14 Tactics to Try

Content Marketing

September 2, 2024

Vesselina Levkova

Mastering Thought Leadership in Cybersecurity: A Comprehensive Guide to Content Marketing

Content Marketing

September 2, 2024

Ana Milanova-Lindsey

Cybersecurity Content Mastery: Pillar-Cluster Strategy

Content Marketing

Ana Milanova-Lindsey

The Complete Podcasting Blueprint for Business: How to Start and Scale Your Podcast

Content Marketing

Ana Milanova-Lindsey

Mastering Content Creation in Cybersecurity: Tips and Techniques for Success

Content Marketing

Ana Milanova-Lindsey

Gated vs Ungated Content: Should We Say Goodbye?

Content Marketing

Paris Childress

Content Marketing for SaaS: Use Content to Drive Conversions

Content Marketing

Ana Milanova-Lindsey

7 Steps to an Effective Video Marketing Workflow

Content Marketing

Paris Childress

How to Work With Sales for a Killer Content Strategy

Content Marketing

Paris Childress

How to Grow Traffic When Your Content Resources Are Scarce

Content Marketing

Ana Milanova-Lindsey

How to Write an Effective Content Brief for Your Writers

Content Marketing

Ana Milanova-Lindsey

Conversion Rate Optimization (CRO) With Delightful UX/UI

Vesselina Levkova

Top 8 Graphic Design Trends in 2022

Maggie Andreeva

How to Build Brand Awareness: ClickUp’s Video Marketing Strategy

Maggie Andreeva

How to Write a Killer Explainer Video Script in 5 Steps [+ Template]

Maggie Andreeva

7 Best Practices for Creating Video Testimonials [+ SaaS Examples]

Maggie Andreeva

Call to Action Examples: 20 Ways to Write Strong CTA Copy

Vesselina Levkova

No-Fail Landing Page Copywriting: 5 Recipes

September 2, 2024

Ana Milanova-Lindsey

What Is Storytelling in Design and How to Use It

Maggie Andreeva

Types of Landing Pages You Must Have On Your SaaS Website

Paris Childress

How to Use Video Animations To Market Your Business

Maggie Andreeva

Social Proof: How to Use a Cognitive Bias for Better Landing Pages

Paris Childress

Make SaaS Landing Pages That Convert: This Is How

Maggie Andreeva

Top 3 machine learning algorithms every SaaS-marketer should know

How to Get Started with Data Science in Marketing

What Is Cookieless Tracking: Definition, Impact, and Solutions

Delcho Stanimirov

Agency 2.0: How Data Science Is Transforming Digital Marketing Agencies

Delcho Stanimirov

The Cookieless Future: What It Is and How to Cope With It

Delcho Stanimirov

What Is a Data Strategy and How to Build One

Delcho Stanimirov

First-Party Data: What It Is and How to Use It to Fuel Growth

Delcho Stanimirov