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Hop blends performance, content, and data science to fuel your growth.
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Digital Strategy
PPC
Paid Social
SEO
Content Marketing
Creative
Data Science
What Is Storytelling in Design and How to Use It
Creative
July 18, 2024
Maggie Andreeva
Automated Bidding: What to Do When Smart Bidding Does Not Perform
Digital Strategy
July 18, 2024
Paris Childress
How to Prevent Brand Bidding In Affiliate Marketing
Digital Strategy
July 12, 2024
Paris Childress
Types of Landing Pages You Must Have On Your SaaS Website
Creative
July 18, 2024
Paris Childress
7 Steps to an Effective Video Marketing Workflow
Content Marketing
July 18, 2024
Paris Childress
Your SaaS Business Needs a Demand Generation Strategy
Digital Strategy
July 18, 2024
Paris Childress
How to Use YouTube Ad Sequencing for SaaS
PPC
July 18, 2024
Paris Childress
Always-on vs. Flighted Campaigns for SaaS
PPC
July 18, 2024
Paris Childress
Why Nostalgia Is the Next Big Idea for SaaS Businesses
Digital Strategy
July 18, 2024
Paris Childress
Value-Based Bidding Brings the Best of eCommerce to SaaS
Digital Strategy
July 18, 2024
Paris Childress
YouTube Ads: How to Nail Your 30-Second Spot
Digital Strategy
July 18, 2024
Paris Childress
Creativity in Marketing: How to Stay Ahead of the Competition
Digital Strategy
July 18, 2024
Paris Childress
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Next
How to Do App Marketing Right Across Facebook, Google, and Apple
Digital Strategy
July 18, 2024
Delcho Stanimirov
How Video Can Fuel Your Digital Marketing Campaigns
Digital Strategy
July 18, 2024
Maggie Andreeva
How to Do Competitor Analysis in Digital Marketing Like a Pro
Digital Strategy
August 21, 2024
Vesselina Levkova
Why Use Category Heuristics in SaaS H2H Comparison Pages
Digital Strategy
September 2, 2024
Ana Milanova-Lindsey
How to Influence the “Messy Middle” of the Buyer Journey
Digital Strategy
September 2, 2024
Ana Milanova-Lindsey
Going After International Markets: The SaaS Expansion Strategy
Digital Strategy
July 18, 2024
Paris Childress
In-House vs Agency Marketing: Which One Do You Need?
Digital Strategy
July 18, 2024
Paris Childress
Marketing SaaS to Millennials: How to Reach and Engage The Millennial Audience?
Digital Strategy
July 18, 2024
Miglena Angelova
SaaS Marketing Success: Output.com Raised $45 Million in Series A Financing
Digital Strategy
July 18, 2024
Ana Milanova-Lindsey
4 Tips on Empowering Your Digital Marketing Team
Digital Strategy
July 18, 2024
Ana Milanova-Lindsey
Create Buyer Personas for Your Business: This Is How
Digital Strategy
July 18, 2024
Vesselina Levkova
Performance vs. Growth Marketing: Is There a Difference?
Digital Strategy
July 12, 2024
Vesselina Levkova
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Next
Value-Based Bidding: The Key to Elevating Your Conversions
PPC
July 12, 2024
Antoaneta Grigorova
Mastering Google Ads: Structuring Your Campaigns for Success
PPC
September 2, 2024
Antoaneta Grigorova
5 Milestones to Hit Before Investing in Paid Advertising
PPC
September 2, 2024
Delcho Stanimirov
Does Utilizing Google's Display Network Provide a Good ROI?
PPC
September 2, 2024
Antoaneta Grigorova
How Critical is the Google Ads Quality Score for Campaign Success?
PPC
September 2, 2024
Delcho Stanimirov
Common PMAX Campaign Mistakes and How to Fix Them
PPC
September 2, 2024
Antoaneta Grigorova
PPC for Higher Education
PPC
July 18, 2024
Terez Tocheva
Mastering Amazon PPC: A Comprehensive Guide for Success
PPC
July 12, 2024
Terez Tocheva
How it started vs How it’s going: A Guide to Responsive Search Ads
PPC
July 18, 2024
Viara Vasileva
Google Ads Strategy Guide: How Do Google Ads Work
PPC
July 12, 2024
Antoaneta Grigorova
PPC for Cybersecurity: How to Do It Right
PPC
July 18, 2024
Antoaneta Grigorova
8 Google Ads Mistakes to Avoid: How to Drive Results, Not Costs
PPC
July 18, 2024
Viara Vasileva
Next
Why Can't You Scale Facebook Ads? Discover the Real Reason
Social Media
September 2, 2024
Valeri Veselinski
How to Succeed with a New Facebook Ad Account
Social Media
September 2, 2024
Trayana Karamihaleva
Does Increasing Facebook Ads Budget Always Improve Results?
Social Media
September 2, 2024
Valeri Veselinski
Common Facebook Ads Mistakes and How to Fix Them
Social Media
September 2, 2024
Trayana Karamihaleva
Common LinkedIn Ads Mistakes and How to Fix Them
Social Media
September 2, 2024
Trayana Karamihaleva
Guide to Social Media Marketing for Education Companies
Social Media
September 2, 2024
Valeri Veselinski
How to Optimize Your Facebook Ad Campaign Structure
Social Media
July 18, 2024
Terez Tocheva
What Facebook Ads Cost in 2024
Social Media
July 18, 2024
Terez Tocheva
Social Media Chatbots: How Companies Are Using Them in 2021
Social Media
July 18, 2024
Valeri Veselinski
How to Advertise on Social Media: The Ultimate Guide to Social Media Advertising
Social Media
July 18, 2024
Valeri Veselinski
5 Effective LinkedIn B2B Marketing Strategies You Can Use Now
Social Media
July 18, 2024
Valeri Veselinski
How Blissfully Applies a Persona-Driven Framework to LinkedIn Ads
Social Media
July 18, 2024
Valeri Veselinski
Next
How Effective Is Chorus’ Interlinking Strategy?
SEO
July 18, 2024
Martina Nakov
Link Building: 6 Rules of the Road for 2021
SEO
July 18, 2024
Paris Childress
How to Budget for SEO: Budget Allocation for B2B SaaS
SEO
July 18, 2024
Paris Childress
How to Use Pain-Point SEO to Find New Customers
SEO
July 18, 2024
Martina Nakov
The Ultimate SaaS SEO Dashboard: Tracking KPIs & ROI
SEO
July 18, 2024
Ana Milanova-Lindsey
Your Essential SEO Toolbox
SEO
July 18, 2024
Paris Childress
How to Maintain SEO Rankings During a Site Redesign: Checklist
SEO
July 18, 2024
Paris Childress
How UX and SEO Work Together for Better Ranking
SEO
July 18, 2024
Maggie Andreeva
No More Keywords: Creativity Is the X Factor in Marketing
SEO
July 18, 2024
Martina Nakov
SEO for SaaS Companies: How to Start Getting Results
SEO
July 18, 2024
Martina Nakov
Top 5 SEO Trends for 2020 with Actionable Tips for Your Strategy
SEO
July 18, 2024
Ana Milanova-Lindsey
Link Building Outreach – Start Doing It Efficiently
SEO
July 18, 2024
Maggie Andreeva
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Next
Podcast Marketing for Educational Institutions
Content Marketing
September 2, 2024
Vesselina Levkova
How to Repurpose and Promote Your Podcast Content: 14 Tactics to Try
Content Marketing
September 2, 2024
Vesselina Levkova
Mastering Thought Leadership in Cybersecurity: A Comprehensive Guide to Content Marketing
Content Marketing
September 2, 2024
Ana Milanova-Lindsey
Cybersecurity Content Mastery: Pillar-Cluster Strategy
Content Marketing
July 18, 2024
Ana Milanova-Lindsey
The Complete Podcasting Blueprint for Business: How to Start and Scale Your Podcast
Content Marketing
July 18, 2024
Ana Milanova-Lindsey
Mastering Content Creation in Cybersecurity: Tips and Techniques for Success
Content Marketing
July 18, 2024
Ana Milanova-Lindsey
Gated vs Ungated Content: Should We Say Goodbye?
Content Marketing
July 18, 2024
Paris Childress
Content Marketing for SaaS: Use Content to Drive Conversions
Content Marketing
July 18, 2024
Ana Milanova-Lindsey
7 Steps to an Effective Video Marketing Workflow
Content Marketing
July 18, 2024
Paris Childress
How to Work With Sales for a Killer Content Strategy
Content Marketing
July 18, 2024
Paris Childress
How to Grow Traffic When Your Content Resources Are Scarce
Content Marketing
July 18, 2024
Ana Milanova-Lindsey
How to Write an Effective Content Brief for Your Writers
Content Marketing
July 18, 2024
Ana Milanova-Lindsey
Next
Conversion Rate Optimization (CRO) With Delightful UX/UI
Creative
July 12, 2024
Vesselina Levkova
Top 8 Graphic Design Trends in 2022
Creative
July 18, 2024
Maggie Andreeva
How to Build Brand Awareness: ClickUp’s Video Marketing Strategy
Creative
July 18, 2024
Maggie Andreeva
How to Write a Killer Explainer Video Script in 5 Steps [+ Template]
Creative
July 18, 2024
Maggie Andreeva
7 Best Practices for Creating Video Testimonials [+ SaaS Examples]
Creative
July 18, 2024
Maggie Andreeva
Call to Action Examples: 20 Ways to Write Strong CTA Copy
Creative
July 18, 2024
Vesselina Levkova
No-Fail Landing Page Copywriting: 5 Recipes
Creative
September 2, 2024
Ana Milanova-Lindsey
What Is Storytelling in Design and How to Use It
Creative
July 18, 2024
Maggie Andreeva
Types of Landing Pages You Must Have On Your SaaS Website
Creative
July 18, 2024
Paris Childress
How to Use Video Animations To Market Your Business
Creative
July 18, 2024
Maggie Andreeva
Social Proof: How to Use a Cognitive Bias for Better Landing Pages
Creative
July 18, 2024
Paris Childress
Make SaaS Landing Pages That Convert: This Is How
Creative
July 18, 2024
Maggie Andreeva
Next
Top 3 machine learning algorithms every SaaS-marketer should know
Data Science
July 18, 2024
Terez Tocheva
How to Get Started with Data Science in Marketing
Data Science
July 12, 2024
Terez Tocheva
What Is Cookieless Tracking: Definition, Impact, and Solutions
Data Science
July 18, 2024
Delcho Stanimirov
Agency 2.0: How Data Science Is Transforming Digital Marketing Agencies
Data Science
July 18, 2024
Delcho Stanimirov
The Cookieless Future: What It Is and How to Cope With It
Data Science
July 18, 2024
Delcho Stanimirov
What Is a Data Strategy and How to Build One
Data Science
July 18, 2024
Delcho Stanimirov
First-Party Data: What It Is and How to Use It to Fuel Growth
Data Science
July 18, 2024
Delcho Stanimirov