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Hop blends performance, content, and data science to fuel your growth.
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Digital Strategy
PPC
Paid Social
SEO
Content Marketing
Creative
Data Science
Performance vs. Growth Marketing: Is There a Difference?
Digital Strategy
July 12, 2024
Vesselina Levkova
Paid, Owned, Earned Media: Simplify Your Digital Marketing Strategy
Digital Strategy
July 18, 2024
Ana Milanova-Lindsey
No More Keywords: Creativity Is the X Factor in Marketing
SEO
July 18, 2024
Martina Nakov
Lead Ads on Facebook and LinkedIn: Focus on Landing Pages
Social Media
July 18, 2024
Vesselina Levkova
Measuring Agency Profitability – the 80/20 Rule
Digital Strategy
July 18, 2024
Ana Milanova-Lindsey
Make SaaS Landing Pages That Convert: This Is How
Creative
July 18, 2024
Maggie Andreeva
The Hidden Cost of SEO vs. Clear Cost of PPC
Digital Strategy
July 18, 2024
Ana Milanova-Lindsey
Content Is King: Why You Still Need Great Content
Content Marketing
July 18, 2024
Ana Milanova-Lindsey
5 Great Call-to-Action Examples: How to Write Great CTAs
Creative
July 18, 2024
Vesselina Levkova
Is Inbound Marketing Dying?
Digital Strategy
July 18, 2024
Ana Milanova-Lindsey
3 Key Questions for Assessing a Digital Marketing Agency Partner
Digital Strategy
July 18, 2024
Terez Tocheva
Google Ads vs. Facebook Ads: Where to Start?
Digital Strategy
July 18, 2024
Delcho Stanimirov
Previous
Next
YouTube Ads: How to Nail Your 30-Second Spot
Digital Strategy
July 18, 2024
Paris Childress
Creativity in Marketing: How to Stay Ahead of the Competition
Digital Strategy
July 18, 2024
Paris Childress
UX Writing for SaaS: What Is It And Why Should You Care
Digital Strategy
July 18, 2024
Vesselina Levkova
Keywords Research for SaaS: My Focus Keyword Has Low Volume
Digital Strategy
July 18, 2024
Paris Childress
How to Use Lead Magnets for B2B SaaS
Digital Strategy
July 18, 2024
Paris Childress
Google Analytics 4 Builds on the Promise of Web + App Conversion Tracking
Digital Strategy
July 18, 2024
Delcho Stanimirov
How to Identify Your Ideal Customer Profile
Digital Strategy
July 18, 2024
Paris Childress
3 Major Consumer Trends to Prepare For in 2021
Digital Strategy
July 18, 2024
Paris Childress
SaaS Marketing: Trailblazing
Digital Strategy
July 18, 2024
Paris Childress
How to Allocate SaaS Marketing Budget for Pre-Startup, Startup, Growth, and Maturity Stage
Digital Strategy
July 18, 2024
Paris Childress
When to Kill a Campaign
Digital Strategy
July 18, 2024
Paris Childress
How to Respond to Bad Reviews
Digital Strategy
July 18, 2024
Miglena Angelova
Previous
Next
Value-Based Bidding: The Key to Elevating Your Conversions
PPC
July 12, 2024
Antoaneta Grigorova
Mastering Google Ads: Structuring Your Campaigns for Success
PPC
September 2, 2024
Antoaneta Grigorova
5 Milestones to Hit Before Investing in Paid Advertising
PPC
September 2, 2024
Delcho Stanimirov
Does Utilizing Google's Display Network Provide a Good ROI?
PPC
September 2, 2024
Antoaneta Grigorova
How Critical is the Google Ads Quality Score for Campaign Success?
PPC
September 2, 2024
Delcho Stanimirov
Common PMAX Campaign Mistakes and How to Fix Them
PPC
September 2, 2024
Antoaneta Grigorova
PPC for Higher Education
PPC
July 18, 2024
Terez Tocheva
Mastering Amazon PPC: A Comprehensive Guide for Success
PPC
July 12, 2024
Terez Tocheva
How it started vs How it’s going: A Guide to Responsive Search Ads
PPC
July 18, 2024
Viara Vasileva
Google Ads Strategy Guide: How Do Google Ads Work
PPC
July 12, 2024
Antoaneta Grigorova
PPC for Cybersecurity: How to Do It Right
PPC
July 18, 2024
Antoaneta Grigorova
8 Google Ads Mistakes to Avoid: How to Drive Results, Not Costs
PPC
July 18, 2024
Viara Vasileva
Next
Why Can't You Scale Facebook Ads? Discover the Real Reason
Social Media
September 2, 2024
Valeri Veselinski
How to Succeed with a New Facebook Ad Account
Social Media
September 2, 2024
Trayana Karamihaleva
Does Increasing Facebook Ads Budget Always Improve Results?
Social Media
September 2, 2024
Valeri Veselinski
Common Facebook Ads Mistakes and How to Fix Them
Social Media
September 2, 2024
Trayana Karamihaleva
Common LinkedIn Ads Mistakes and How to Fix Them
Social Media
September 2, 2024
Trayana Karamihaleva
Guide to Social Media Marketing for Education Companies
Social Media
September 2, 2024
Valeri Veselinski
How to Optimize Your Facebook Ad Campaign Structure
Social Media
July 18, 2024
Terez Tocheva
What Facebook Ads Cost in 2024
Social Media
July 18, 2024
Terez Tocheva
Social Media Chatbots: How Companies Are Using Them in 2021
Social Media
July 18, 2024
Valeri Veselinski
How to Advertise on Social Media: The Ultimate Guide to Social Media Advertising
Social Media
July 18, 2024
Valeri Veselinski
5 Effective LinkedIn B2B Marketing Strategies You Can Use Now
Social Media
July 18, 2024
Valeri Veselinski
How Blissfully Applies a Persona-Driven Framework to LinkedIn Ads
Social Media
July 18, 2024
Valeri Veselinski
Next
Compare Keyword Difficulty Score Across Moz, Ahrefs, Ubersuggest SEMrush, and SE Ranking
SEO
September 2, 2024
Martina Nakov
How Do AI Overviews in Google Search Impact SEO Strategies?
SEO
July 18, 2024
Terez Tocheva
SEO Essentials for Higher Education: Boosting Online Visibility and Engagement
SEO
July 18, 2024
Terez Tocheva
15 Leading Cybersecurity SEO Agencies to Boost Your Online Presence in 2024
SEO
July 18, 2024
Terez Tocheva
How to Optimize for Google Featured Snippets
SEO
July 18, 2024
Terez Tocheva
SEO Audit: 14 SEO Mistakes to Avoid and How to Fix Them
SEO
July 18, 2024
Martina Nakov
Keywords to Target in Cybersecurity: A Comprehensive Guide
SEO
July 18, 2024
Martina Nakov
SEO Best Practices for Cybersecurity Companies
SEO
July 18, 2024
Martina Nakov
How to Use Semantic SEO: Actionable Guide
SEO
July 18, 2024
Martina Nakov
How to Start With Website Migration: A Step-by-Step SEO Guide
SEO
July 18, 2024
Martina Nakov
How to Reduce Your Website Carbon Footprint With SEO
SEO
July 18, 2024
Martina Nakov
On-Page SEO Checklist: How to Optimize for Search Engines
SEO
July 18, 2024
Martina Nakov
Next
Podcast Marketing for Educational Institutions
Content Marketing
September 2, 2024
Vesselina Levkova
How to Repurpose and Promote Your Podcast Content: 14 Tactics to Try
Content Marketing
September 2, 2024
Vesselina Levkova
Mastering Thought Leadership in Cybersecurity: A Comprehensive Guide to Content Marketing
Content Marketing
September 2, 2024
Ana Milanova-Lindsey
Cybersecurity Content Mastery: Pillar-Cluster Strategy
Content Marketing
July 18, 2024
Ana Milanova-Lindsey
The Complete Podcasting Blueprint for Business: How to Start and Scale Your Podcast
Content Marketing
July 18, 2024
Ana Milanova-Lindsey
Mastering Content Creation in Cybersecurity: Tips and Techniques for Success
Content Marketing
July 18, 2024
Ana Milanova-Lindsey
Gated vs Ungated Content: Should We Say Goodbye?
Content Marketing
July 18, 2024
Paris Childress
Content Marketing for SaaS: Use Content to Drive Conversions
Content Marketing
July 18, 2024
Ana Milanova-Lindsey
7 Steps to an Effective Video Marketing Workflow
Content Marketing
July 18, 2024
Paris Childress
How to Work With Sales for a Killer Content Strategy
Content Marketing
July 18, 2024
Paris Childress
How to Grow Traffic When Your Content Resources Are Scarce
Content Marketing
July 18, 2024
Ana Milanova-Lindsey
How to Write an Effective Content Brief for Your Writers
Content Marketing
July 18, 2024
Ana Milanova-Lindsey
Next
Conversion Rate Optimization (CRO) With Delightful UX/UI
Creative
July 12, 2024
Vesselina Levkova
Top 8 Graphic Design Trends in 2022
Creative
July 18, 2024
Maggie Andreeva
How to Build Brand Awareness: ClickUp’s Video Marketing Strategy
Creative
July 18, 2024
Maggie Andreeva
How to Write a Killer Explainer Video Script in 5 Steps [+ Template]
Creative
July 18, 2024
Maggie Andreeva
7 Best Practices for Creating Video Testimonials [+ SaaS Examples]
Creative
July 18, 2024
Maggie Andreeva
Call to Action Examples: 20 Ways to Write Strong CTA Copy
Creative
July 18, 2024
Vesselina Levkova
No-Fail Landing Page Copywriting: 5 Recipes
Creative
September 2, 2024
Ana Milanova-Lindsey
What Is Storytelling in Design and How to Use It
Creative
July 18, 2024
Maggie Andreeva
Types of Landing Pages You Must Have On Your SaaS Website
Creative
July 18, 2024
Paris Childress
How to Use Video Animations To Market Your Business
Creative
July 18, 2024
Maggie Andreeva
Social Proof: How to Use a Cognitive Bias for Better Landing Pages
Creative
July 18, 2024
Paris Childress
Make SaaS Landing Pages That Convert: This Is How
Creative
July 18, 2024
Maggie Andreeva
Next
Top 3 machine learning algorithms every SaaS-marketer should know
Data Science
July 18, 2024
Terez Tocheva
How to Get Started with Data Science in Marketing
Data Science
July 12, 2024
Terez Tocheva
What Is Cookieless Tracking: Definition, Impact, and Solutions
Data Science
July 18, 2024
Delcho Stanimirov
Agency 2.0: How Data Science Is Transforming Digital Marketing Agencies
Data Science
July 18, 2024
Delcho Stanimirov
The Cookieless Future: What It Is and How to Cope With It
Data Science
July 18, 2024
Delcho Stanimirov
What Is a Data Strategy and How to Build One
Data Science
July 18, 2024
Delcho Stanimirov
First-Party Data: What It Is and How to Use It to Fuel Growth
Data Science
July 18, 2024
Delcho Stanimirov