Social Media Strategy

Social Media Marketing — once regarded by marketers as a fertile greenfield for organic, free marketing and ROI — has permanently and predictably transitioned into a ‘pay-to-play’ channel dominated by Facebook Ads.

Given this new reality, social media strategy today has little to do with follower counts. It  involves complex advertising platform algorithms, pixel-driven audience targeting methodologies, and ad creative experiences that can intercept a casual prospect and generate new demand for a product or service.

Our aim is to share the knowledge we’ve accumulated over 10+ years and through countless successes (and failures) in social media marketing and advertising so that companies everywhere can improve and grow.

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