Social Media Marketing — once regarded by marketers as a fertile greenfield for organic, free marketing and ROI — has permanently and predictably transitioned into a ‘pay-to-play’ channel dominated by Facebook Ads.
Given this new reality, social media strategy today has little to do with follower counts. It involves complex advertising platform algorithms, pixel-driven audience targeting methodologies, and ad creative experiences that can intercept a casual prospect and generate new demand for a product or service.
Our aim is to share the knowledge we’ve accumulated over 10+ years and through countless successes (and failures) in social media marketing and advertising so that companies everywhere can improve and grow.
With a great amount of targeting data and ease of setting up campaigns, Facebook and LinkedIn are the go-to advertising platforms for many digital marketing advertisers. While they’re easy to set up, you need to remember that part of running a successful campaign relies on understanding that it is not a set-it-and-forget-it process. In fact, […]
Read moreTikTok has quickly become the seventh most successful social media platform globally and a fertile playground for users and marketers alike. With over 800 million users active every month, it provides businesses with a distinct marketing opportunity. With such a new marketing platform, it can be challenging to figure out how to start using it […]
Read moreAny of you with experience using lead generation ads on Facebook and LinkedIn already know how convenient they are. Considering both platforms do much of the work for you in setting up the ads, getting your marketing message out to leads works faster than ever. Yet, there are some downsides to lead gen ads within […]
Read moreFor immediate marketing results, it doesn’t get much better than paid advertising. Paid ads can put you directly in front of your target audience, and they make it easy to track your marketing dollars, allowing you to understand exactly what kind of returns you’re getting on your investment. The decision to jump into the paid […]
Read moreIn the fast-paced world of social media marketing, it’s a challenge to keep up with Facebook’s ever-changing algorithm updates and the newest Instagram opportunities. These are our tried-and-tested tips to help you stay on top of the major social marketing trends in 2020. 👇 Facebook Ads Manager Updates and Algorithm Insights Facebook updates its Ads […]
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