Social Media Marketing — once regarded by marketers as a fertile greenfield for organic, free marketing and ROI — has permanently and predictably transitioned into a ‘pay-to-play’ channel dominated by Facebook Ads.
Given this new reality, social media strategy today has little to do with follower counts. It involves complex advertising platform algorithms, pixel-driven audience targeting methodologies, and ad creative experiences that can intercept a casual prospect and generate new demand for a product or service.
Our aim is to share the knowledge we’ve accumulated over 10+ years and through countless successes (and failures) in social media marketing and advertising so that companies everywhere can improve and grow.
With over 1 billion people using Instagram every month, it’s clear that the platform is an incredibly helpful tool. Not only can you build brand awareness, but you can also show people what your business is all about. Instagram Stories (or Instastories) currently boasts more than 500 million daily users. With its 24-hour, self-deleting image/video […]
Read moreSocial media is one of the best ways to reach and expand your customer base. You couldn’t have missed that, unless you’ve been hitchhiking the Galaxy for the past few years, waiting for Elon Musk’s Tesla car to come around. If you’ve been at the office all that time, you’ve probably done all the work. […]
Read moreUniversities lacking the international brand recognition of top tier institutions can build global awareness through Facebook For many universities, international student recruiting is a high priority and the competition for international students has never been more intense. Thankfully, there are so many international students interested in pursuing studies abroad, that every university no matter the size, reputation or ranking can bring […]
Read more10 things you can do now to improve results for Fall 2017 Decision day is fast approaching and the pressure is on to meet those enrollment targets. You need to convert those started applicants to completed applicants and accepted applicants to enrolled students. Here are a few easy to implement growth hacking tips to help […]
Read moreAn infographic that shows you key strategies for today’s largest platforms: Facebook, Twitter, Pinterest, Instagram, and YouTube; the best times and days to post your content for maximum reach; images sizing guides; keyboard shortcuts; crucial tools; how to write irresistible headlines and more.
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