Social Media Marketing — once regarded by marketers as a fertile greenfield for organic, free marketing and ROI — has permanently and predictably transitioned into a ‘pay-to-play’ channel dominated by Facebook Ads.
Given this new reality, social media strategy today has little to do with follower counts. It involves complex advertising platform algorithms, pixel-driven audience targeting methodologies, and ad creative experiences that can intercept a casual prospect and generate new demand for a product or service.
Our aim is to share the knowledge we’ve accumulated over 10+ years and through countless successes (and failures) in social media marketing and advertising so that companies everywhere can improve and grow.
Any of you with experience using lead generation ads on Facebook and LinkedIn already know how convenient they are. Considering both platforms do much of the work for you in setting up the ads, getting your marketing message out to leads works faster than ever. Yet, there are some downsides to lead gen ads within […]
Read moreFor immediate marketing results, it doesn’t get much better than paid advertising. Paid ads can put you directly in front of your target audience, and they make it easy to track your marketing dollars, allowing you to understand exactly what kind of returns you’re getting on your investment. The decision to jump into the paid […]
Read moreIn the fast-paced world of social media marketing, it’s a challenge to keep up with Facebook’s ever-changing algorithm updates and the newest Instagram opportunities. These are our tried-and-tested tips to help you stay on top of the major social marketing trends in 2020. 👇 Facebook Ads Manager Updates and Algorithm Insights Facebook updates its Ads […]
Read moreWith over 1 billion people using Instagram every month, it’s clear that the platform is an incredibly helpful tool. Not only can you build brand awareness, but you can also show people what your business is all about. Instagram Stories (or Instastories) currently boasts more than 500 million daily users. With its 24-hour, self-deleting image/video […]
Read moreSocial media is one of the best ways to reach and expand your customer base. You couldn’t have missed that, unless you’ve been hitchhiking the Galaxy for the past few years, waiting for Elon Musk’s Tesla car to come around. If you’ve been at the office all that time, you’ve probably done all the work. […]
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