Social Media Marketing — once regarded by marketers as a fertile greenfield for organic, free marketing and ROI — has permanently and predictably transitioned into a ‘pay-to-play’ channel dominated by Facebook Ads.
Given this new reality, social media strategy today has little to do with follower counts. It involves complex advertising platform algorithms, pixel-driven audience targeting methodologies, and ad creative experiences that can intercept a casual prospect and generate new demand for a product or service.
Our aim is to share the knowledge we’ve accumulated over 10+ years and through countless successes (and failures) in social media marketing and advertising so that companies everywhere can improve and grow.
Social media chatbots have the ability to make engaging with users as seamless as possible. As they streamline the interactions between consumers and services, chatbot applications can enhance the customer experience and help you discover new opportunities to improve engagement. Let’s deep dive into how to get started with social media chatbots and explore some […]
Read moreHaving a robust social media advertising strategy is one of the quickest – and most effective – ways to connect with your ideal customers. Running ads on social media offers many opportunities to enhance your digital marketing campaigns and meet business goals at a fairly low cost. To get a better idea of how social […]
Read moreLinkedIn has grown into a powerful marketing tool that offers B2B brands a plethora of possibilities to build awareness, connect with the right decision-makers, and even sell their products and services. Here are 5 effective LinkedIn B2B marketing strategies to help you attract more eyes on your business and take full advantage of the platform’s […]
Read moreUndeniably, LinkedIn is an important platform for targeting your audience and ensuring higher visibility. With a wide reach and an audience accustomed to business-related content, the platform is an ideal advertising channel for SaaS businesses. In fact, 94% of B2B marketers are using LinkedIn for distributing content. Blissfully is one of these companies. Their main […]
Read moreWith a great amount of targeting data and ease of setting up campaigns, Facebook and LinkedIn are the go-to advertising platforms for many digital marketing advertisers. While they’re easy to set up, you need to remember that part of running a successful campaign relies on understanding that it is not a set-it-and-forget-it process. In fact, […]
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