Resources Library

Hop blends performance, content, and data science to fuel your growth.

How to Calculate Your PPC Budget in 4 Simple Steps

6 Actionable PPC Tips to Improve Your Performance

The Cookieless Future: What It Is and How to Cope With It

Delcho Stanimirov

5 Effective LinkedIn B2B Marketing Strategies You Can Use Now

Valeri Veselinski

Driving Growth With YouTube SEO: Hopin’s Video Marketing Teardown

Digital Strategy

Delcho Stanimirov

What We Can Learn from Wrike’s Paid Search Strategy

Antoaneta Grigorova

Account-Based Marketing for SaaS: DocSend

Digital Strategy

How to Write a Killer Explainer Video Script in 5 Steps [+ Template]

Maggie Andreeva

How to Use Landing Pages for Paid Search Keyword Expansion

Antoaneta Grigorova

How Blissfully Applies a Persona-Driven Framework to LinkedIn Ads

Valeri Veselinski

Full Guide to Google Ads’ Performance Max Campaigns & Their Impact on Digital Marketing Industry

7 Best Practices for Creating Video Testimonials [+ SaaS Examples]

Maggie Andreeva

How to Do App Marketing Right Across Facebook, Google, and Apple

Digital Strategy

Delcho Stanimirov

How Video Can Fuel Your Digital Marketing Campaigns

Digital Strategy

Maggie Andreeva

How to Do Competitor Analysis in Digital Marketing Like a Pro

Digital Strategy

August 21, 2024

Vesselina Levkova

Why Use Category Heuristics in SaaS H2H Comparison Pages

Digital Strategy

September 2, 2024

Ana Milanova-Lindsey

How to Influence the “Messy Middle” of the Buyer Journey

Digital Strategy

September 2, 2024

Ana Milanova-Lindsey

Going After International Markets: The SaaS Expansion Strategy

Digital Strategy

Paris Childress

In-House vs Agency Marketing: Which One Do You Need?

Digital Strategy

Paris Childress

Marketing SaaS to Millennials: How to Reach and Engage The Millennial Audience?

Digital Strategy

Miglena Angelova

SaaS Marketing Success: Output.com Raised $45 Million in Series A Financing

Digital Strategy

Ana Milanova-Lindsey

4 Tips on Empowering Your Digital Marketing Team

Digital Strategy

Ana Milanova-Lindsey

Create Buyer Personas for Your Business: This Is How

Digital Strategy

Vesselina Levkova

Performance vs. Growth Marketing: Is There a Difference?

Digital Strategy

Vesselina Levkova

Value-Based Bidding: The Key to Elevating Your Conversions

Antoaneta Grigorova

Mastering Google Ads: Structuring Your Campaigns for Success

September 2, 2024

Antoaneta Grigorova

5 Milestones to Hit Before Investing in Paid Advertising

September 2, 2024

Delcho Stanimirov

Does Utilizing Google's Display Network Provide a Good ROI?

September 2, 2024

Antoaneta Grigorova

How Critical is the Google Ads Quality Score for Campaign Success?

September 2, 2024

Delcho Stanimirov

Common PMAX Campaign Mistakes and How to Fix Them

September 2, 2024

Antoaneta Grigorova

PPC for Higher Education

Mastering Amazon PPC: A Comprehensive Guide for Success

How it started vs How it’s going: A Guide to Responsive Search Ads

Google Ads Strategy Guide: How Do Google Ads Work

Antoaneta Grigorova

PPC for Cybersecurity: How to Do It Right

Antoaneta Grigorova

8 Google Ads Mistakes to Avoid: How to Drive Results, Not Costs

Why Can't You Scale Facebook Ads? Discover the Real Reason

September 2, 2024

Valeri Veselinski

How to Succeed with a New Facebook Ad Account

September 2, 2024

Trayana Karamihaleva

Does Increasing Facebook Ads Budget Always Improve Results?

September 2, 2024

Valeri Veselinski

Common Facebook Ads Mistakes and How to Fix Them

September 2, 2024

Trayana Karamihaleva

Common LinkedIn Ads Mistakes and How to Fix Them

September 2, 2024

Trayana Karamihaleva

Guide to Social Media Marketing for Education Companies

September 2, 2024

Valeri Veselinski

How to Optimize Your Facebook Ad Campaign Structure

What Facebook Ads Cost in 2024

Social Media Chatbots: How Companies Are Using Them in 2021

Valeri Veselinski

How to Advertise on Social Media: The Ultimate Guide to Social Media Advertising

Valeri Veselinski

5 Effective LinkedIn B2B Marketing Strategies You Can Use Now

Valeri Veselinski

How Blissfully Applies a Persona-Driven Framework to LinkedIn Ads

Valeri Veselinski

Link Prospecting Done Right: Tools and Tips

Maggie Andreeva

Link Building Strategies: What About Link Exchanges?

Ana Milanova-Lindsey

Franchise Marketing: SEO, Local, and SEM Tips to Make Your Franchise Famous

SEO for Lawyers: 5 Practical Tips for Improving Your Legal Website

5 Ecommerce SEO Mistakes You Can’t Afford To Make

SEO and Content Marketing: How to Get Web Traffic Increase

Ana Milanova-Lindsey

SEO for Dentists: 5 DIY Steps to High Google Map Rankings

Top Google search commands to discover competitors’ backlinks

Paris Childress

Applying Keyword SEO to Your CV or Resume

Ana Milanova-Lindsey

Podcast Marketing for Educational Institutions

Content Marketing

September 2, 2024

Vesselina Levkova

How to Repurpose and Promote Your Podcast Content: 14 Tactics to Try

Content Marketing

September 2, 2024

Vesselina Levkova

Mastering Thought Leadership in Cybersecurity: A Comprehensive Guide to Content Marketing

Content Marketing

September 2, 2024

Ana Milanova-Lindsey

Cybersecurity Content Mastery: Pillar-Cluster Strategy

Content Marketing

Ana Milanova-Lindsey

The Complete Podcasting Blueprint for Business: How to Start and Scale Your Podcast

Content Marketing

Ana Milanova-Lindsey

Mastering Content Creation in Cybersecurity: Tips and Techniques for Success

Content Marketing

Ana Milanova-Lindsey

Gated vs Ungated Content: Should We Say Goodbye?

Content Marketing

Paris Childress

Content Marketing for SaaS: Use Content to Drive Conversions

Content Marketing

Ana Milanova-Lindsey

7 Steps to an Effective Video Marketing Workflow

Content Marketing

Paris Childress

How to Work With Sales for a Killer Content Strategy

Content Marketing

Paris Childress

How to Grow Traffic When Your Content Resources Are Scarce

Content Marketing

Ana Milanova-Lindsey

How to Write an Effective Content Brief for Your Writers

Content Marketing

Ana Milanova-Lindsey

Conversion Rate Optimization (CRO) With Delightful UX/UI

Vesselina Levkova

Top 8 Graphic Design Trends in 2022

Maggie Andreeva

How to Build Brand Awareness: ClickUp’s Video Marketing Strategy

Maggie Andreeva

How to Write a Killer Explainer Video Script in 5 Steps [+ Template]

Maggie Andreeva

7 Best Practices for Creating Video Testimonials [+ SaaS Examples]

Maggie Andreeva

Call to Action Examples: 20 Ways to Write Strong CTA Copy

Vesselina Levkova

No-Fail Landing Page Copywriting: 5 Recipes

September 2, 2024

Ana Milanova-Lindsey

What Is Storytelling in Design and How to Use It

Maggie Andreeva

Types of Landing Pages You Must Have On Your SaaS Website

Paris Childress

How to Use Video Animations To Market Your Business

Maggie Andreeva

Social Proof: How to Use a Cognitive Bias for Better Landing Pages

Paris Childress

Make SaaS Landing Pages That Convert: This Is How

Maggie Andreeva

Top 3 machine learning algorithms every SaaS-marketer should know

How to Get Started with Data Science in Marketing

What Is Cookieless Tracking: Definition, Impact, and Solutions

Delcho Stanimirov

Agency 2.0: How Data Science Is Transforming Digital Marketing Agencies

Delcho Stanimirov

The Cookieless Future: What It Is and How to Cope With It

Delcho Stanimirov

What Is a Data Strategy and How to Build One

Delcho Stanimirov

First-Party Data: What It Is and How to Use It to Fuel Growth

Delcho Stanimirov