Resources Library

Hop blends performance, content, and data science to fuel your growth.

Meet HopAI Recruit: Revolutionizing Student Recruitment with AI

November 7, 2024

How AI Could Revolutionize International Student Recruitment

November 13, 2024

Paris Childress

Value-Based Bidding: The Key to Elevating Your Conversions

Antoaneta Grigorova

Why Can't You Scale Facebook Ads? Discover the Real Reason

September 2, 2024

Valeri Veselinski

How to Succeed with a New Facebook Ad Account

September 2, 2024

Trayana Karamihaleva

Mastering Google Ads: Structuring Your Campaigns for Success

September 2, 2024

Antoaneta Grigorova

5 Milestones to Hit Before Investing in Paid Advertising

September 2, 2024

Delcho Stanimirov

Does Increasing Facebook Ads Budget Always Improve Results?

September 2, 2024

Valeri Veselinski

Common Landing Page Mistakes and How to Fix Them

Digital Strategy

September 2, 2024

Vesselina Levkova

Does Utilizing Google's Display Network Provide a Good ROI?

September 2, 2024

Antoaneta Grigorova

How Critical is the Google Ads Quality Score for Campaign Success?

September 2, 2024

Delcho Stanimirov

Brand Search Campaigns: Are They Worth the Investment?

Digital Strategy

September 2, 2024

Antoaneta Grigorova

Pricing Pages for SaaS: 6 Psychological Hacks

Digital Strategy

September 2, 2024

Ana Milanova-Lindsey

The Challenges of Incrementality Testing and Growth

Digital Strategy

Delcho Stanimirov

The Ins and Outs of Incrementality Testing

Digital Strategy

Delcho Stanimirov

The Future of Value-Based Pricing and Value-Based Bidding for SaaS

Digital Strategy

Paris Childress

Audience Segmentation: How to Segment SaaS Customers Into LTV Cohorts

Digital Strategy

Delcho Stanimirov

Storytelling In Sales: SaaS Users Buy Stories, Not Features

Digital Strategy

Paris Childress

The Future of Digital Marketing Jobs in the Era of AI Automation

Digital Strategy

Paris Childress

Automated Bidding: What to Do When Smart Bidding Does Not Perform

Digital Strategy

Paris Childress

How to Prevent Brand Bidding In Affiliate Marketing

Digital Strategy

Paris Childress

Your SaaS Business Needs a Demand Generation Strategy

Digital Strategy

Paris Childress

Why Nostalgia Is the Next Big Idea for SaaS Businesses

Digital Strategy

Paris Childress

Value-Based Bidding Brings the Best of eCommerce to SaaS

Digital Strategy

Paris Childress

Value-Based Bidding: The Key to Elevating Your Conversions

Antoaneta Grigorova

Mastering Google Ads: Structuring Your Campaigns for Success

September 2, 2024

Antoaneta Grigorova

5 Milestones to Hit Before Investing in Paid Advertising

September 2, 2024

Delcho Stanimirov

Does Utilizing Google's Display Network Provide a Good ROI?

September 2, 2024

Antoaneta Grigorova

How Critical is the Google Ads Quality Score for Campaign Success?

September 2, 2024

Delcho Stanimirov

Common PMAX Campaign Mistakes and How to Fix Them

September 2, 2024

Antoaneta Grigorova

PPC for Higher Education

Mastering Amazon PPC: A Comprehensive Guide for Success

How it started vs How it’s going: A Guide to Responsive Search Ads

Google Ads Strategy Guide: How Do Google Ads Work

Antoaneta Grigorova

PPC for Cybersecurity: How to Do It Right

Antoaneta Grigorova

8 Google Ads Mistakes to Avoid: How to Drive Results, Not Costs

Why Can't You Scale Facebook Ads? Discover the Real Reason

September 2, 2024

Valeri Veselinski

How to Succeed with a New Facebook Ad Account

September 2, 2024

Trayana Karamihaleva

Does Increasing Facebook Ads Budget Always Improve Results?

September 2, 2024

Valeri Veselinski

Common Facebook Ads Mistakes and How to Fix Them

September 2, 2024

Trayana Karamihaleva

Common LinkedIn Ads Mistakes and How to Fix Them

September 2, 2024

Trayana Karamihaleva

Guide to Social Media Marketing for Education Companies

September 2, 2024

Valeri Veselinski

How to Optimize Your Facebook Ad Campaign Structure

What Facebook Ads Cost in 2024

Social Media Chatbots: How Companies Are Using Them in 2021

Valeri Veselinski

How to Advertise on Social Media: The Ultimate Guide to Social Media Advertising

Valeri Veselinski

5 Effective LinkedIn B2B Marketing Strategies You Can Use Now

Valeri Veselinski

How Blissfully Applies a Persona-Driven Framework to LinkedIn Ads

Valeri Veselinski

How Effective Is Chorus’ Interlinking Strategy?

Link Building: 6 Rules of the Road for 2021

Paris Childress

How to Budget for SEO: Budget Allocation for B2B SaaS

Paris Childress

How to Use Pain-Point SEO to Find New Customers

The Ultimate SaaS SEO Dashboard: Tracking KPIs & ROI

Ana Milanova-Lindsey

Your Essential SEO Toolbox

Paris Childress

How to Maintain SEO Rankings During a Site Redesign: Checklist

Paris Childress

How UX and SEO Work Together for Better Ranking

Maggie Andreeva

No More Keywords: Creativity Is the X Factor in Marketing

SEO for SaaS Companies: How to Start Getting Results

Top 5 SEO Trends for 2020 with Actionable Tips for Your Strategy

Ana Milanova-Lindsey

Link Building Outreach – Start Doing It Efficiently

Maggie Andreeva

Content Marketing Strategy: Tips, Tools & Free Templates 2024

Content Marketing

Ana Milanova-Lindsey

Content Is King: Why You Still Need Great Content

Content Marketing

Ana Milanova-Lindsey

How To Use Google Search as a Tool For Content Marketing

Content Marketing

September 2, 2024

Ana Milanova-Lindsey

What Is Content Optimization and How to Do It Well?

Content Marketing

Ana Milanova-Lindsey

Startups Roundup: The Best Online Posts of 2015 So Far

Content Marketing

Ana Milanova-Lindsey

Styling a Blog Post on WordPress with Meta Tags: Make It Work for Humans and Robots

Content Marketing

Maggie Andreeva

The Content Marketing Matrix For Higher Education

Content Marketing

Ana Milanova-Lindsey

The Ultimate Guide To Ubersuggest 2.0

Content Marketing

Delcho Stanimirov

Conversion Rate Optimization (CRO) With Delightful UX/UI

Vesselina Levkova

Top 8 Graphic Design Trends in 2022

Maggie Andreeva

How to Build Brand Awareness: ClickUp’s Video Marketing Strategy

Maggie Andreeva

How to Write a Killer Explainer Video Script in 5 Steps [+ Template]

Maggie Andreeva

7 Best Practices for Creating Video Testimonials [+ SaaS Examples]

Maggie Andreeva

Call to Action Examples: 20 Ways to Write Strong CTA Copy

Vesselina Levkova

No-Fail Landing Page Copywriting: 5 Recipes

September 2, 2024

Ana Milanova-Lindsey

What Is Storytelling in Design and How to Use It

Maggie Andreeva

Types of Landing Pages You Must Have On Your SaaS Website

Paris Childress

How to Use Video Animations To Market Your Business

Maggie Andreeva

Social Proof: How to Use a Cognitive Bias for Better Landing Pages

Paris Childress

Make SaaS Landing Pages That Convert: This Is How

Maggie Andreeva

Top 3 machine learning algorithms every SaaS-marketer should know

How to Get Started with Data Science in Marketing

What Is Cookieless Tracking: Definition, Impact, and Solutions

Delcho Stanimirov

Agency 2.0: How Data Science Is Transforming Digital Marketing Agencies

Delcho Stanimirov

The Cookieless Future: What It Is and How to Cope With It

Delcho Stanimirov

What Is a Data Strategy and How to Build One

Delcho Stanimirov

First-Party Data: What It Is and How to Use It to Fuel Growth

Delcho Stanimirov