Let’s talk lead magnets. Are they still a thing in B2B SaaS marketing, or water under the bridge as so many marketing buzzwords are? The good news is that lead magnets have evolved a long way from the click-baity whitepaper titles that are no longer effective in generating marketing qualified leads. So what kind of […]
Read moreAny of you with experience using lead generation ads on Facebook and LinkedIn already know how convenient they are. Considering both platforms do much of the work for you in setting up the ads, getting your marketing message out to leads works faster than ever. Yet, there are some downsides to lead gen ads within […]
Read moreWe’ve been hearing about the shift to mobile for years now, but are university admission professionals really taking it to heart? Whether or not you’re glued to your own phone, you can’t get through a bus ride, grocery store checkout line or family dinner without someone pulling out their smartphone. When it comes to teens […]
Read moreMobile marketing has become extremely powerful for consumer marketing, with a huge focus on mobile applications, text messaging, social media, and more. If you’re focusing on B2B, however, you might not think that these tools are nearly as effective.
To help you get started with mobile B2B marketing, here are eight ways you can start attracting buyers immediately.
Why Do Emails & Networking Work? The basic answer is this: a personal approach always gets you better results. Be genuine with your first contact, and you’ll turn those leads into your first users.
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