Resources Library

Hop blends performance, content, and data science to fuel your growth.

How to Calculate Your PPC Budget in 4 Simple Steps

6 Actionable PPC Tips to Improve Your Performance

The Cookieless Future: What It Is and How to Cope With It

Delcho Stanimirov

5 Effective LinkedIn B2B Marketing Strategies You Can Use Now

Valeri Veselinski

Driving Growth With YouTube SEO: Hopin’s Video Marketing Teardown

Digital Strategy

Delcho Stanimirov

What We Can Learn from Wrike’s Paid Search Strategy

Antoaneta Grigorova

Account-Based Marketing for SaaS: DocSend

Digital Strategy

How to Write a Killer Explainer Video Script in 5 Steps [+ Template]

Maggie Andreeva

How to Use Landing Pages for Paid Search Keyword Expansion

Antoaneta Grigorova

How Blissfully Applies a Persona-Driven Framework to LinkedIn Ads

Valeri Veselinski

Full Guide to Google Ads’ Performance Max Campaigns & Their Impact on Digital Marketing Industry

7 Best Practices for Creating Video Testimonials [+ SaaS Examples]

Maggie Andreeva

Common Landing Page Mistakes and How to Fix Them

Digital Strategy

September 2, 2024

Vesselina Levkova

Brand Search Campaigns: Are They Worth the Investment?

Digital Strategy

September 2, 2024

Antoaneta Grigorova

Navigating Seasonality: Lead Strategies for Cybersecurity

Digital Strategy

September 2, 2024

Delcho Stanimirov

Effective Email Marketing in Education

Digital Strategy

September 2, 2024

Vesselina Levkova

Markov Chain Attribution for Performance Marketing: Tracing the Customer Journey from A to Z

Digital Strategy

Paris Childress

The Ultimate Guide to Cybersecurity Marketing: Strategies for 2024

Digital Strategy

Website Competitor Analysis: Steps, Best Practices, and Tools

Digital Strategy

Top 10 PPC Marketing Agencies in 2024

Digital Strategy

Top 10 Fintech Marketing Agencies in 2024

Digital Strategy

Top 10 Higher Education Marketing Agencies to Watch in 2024

Digital Strategy

11 Top Cybersecurity Marketing Agencies to Watch in 2024

Digital Strategy

Click Fraud Explained: How to Detect and Stop Invalid Clicks

Digital Strategy

How to Calculate Your PPC Budget in 4 Simple Steps

6 Actionable PPC Tips to Improve Your Performance

What We Can Learn from Wrike’s Paid Search Strategy

Antoaneta Grigorova

How to Use Landing Pages for Paid Search Keyword Expansion

Antoaneta Grigorova

Full Guide to Google Ads’ Performance Max Campaigns & Their Impact on Digital Marketing Industry

Paid Search Keyword Expansion: A Framework for B2B SaaS

Paris Childress

RLSAs: How to Quickly Build Remarketing Lists for Search Ads

Paris Childress

9 Google Ad Trends You’ll Want To Know About in 2021

Antoaneta Grigorova

How to Use YouTube Ad Sequencing for SaaS

Paris Childress

Always-on vs. Flighted Campaigns for SaaS

Paris Childress

7 Ways to Get Your Google Search Campaigns in a Festive Mode

Antoaneta Grigorova

The Race to Zero: What to Do When Your Google Ads CPCs Get Too High

Antoaneta Grigorova

Why Can't You Scale Facebook Ads? Discover the Real Reason

September 2, 2024

Valeri Veselinski

How to Succeed with a New Facebook Ad Account

September 2, 2024

Trayana Karamihaleva

Does Increasing Facebook Ads Budget Always Improve Results?

September 2, 2024

Valeri Veselinski

Common Facebook Ads Mistakes and How to Fix Them

September 2, 2024

Trayana Karamihaleva

Common LinkedIn Ads Mistakes and How to Fix Them

September 2, 2024

Trayana Karamihaleva

Guide to Social Media Marketing for Education Companies

September 2, 2024

Valeri Veselinski

How to Optimize Your Facebook Ad Campaign Structure

What Facebook Ads Cost in 2024

Social Media Chatbots: How Companies Are Using Them in 2021

Valeri Veselinski

How to Advertise on Social Media: The Ultimate Guide to Social Media Advertising

Valeri Veselinski

5 Effective LinkedIn B2B Marketing Strategies You Can Use Now

Valeri Veselinski

How Blissfully Applies a Persona-Driven Framework to LinkedIn Ads

Valeri Veselinski

How Effective Is Chorus’ Interlinking Strategy?

Link Building: 6 Rules of the Road for 2021

Paris Childress

How to Budget for SEO: Budget Allocation for B2B SaaS

Paris Childress

How to Use Pain-Point SEO to Find New Customers

The Ultimate SaaS SEO Dashboard: Tracking KPIs & ROI

Ana Milanova-Lindsey

Your Essential SEO Toolbox

Paris Childress

How to Maintain SEO Rankings During a Site Redesign: Checklist

Paris Childress

How UX and SEO Work Together for Better Ranking

Maggie Andreeva

No More Keywords: Creativity Is the X Factor in Marketing

SEO for SaaS Companies: How to Start Getting Results

Top 5 SEO Trends for 2020 with Actionable Tips for Your Strategy

Ana Milanova-Lindsey

Link Building Outreach – Start Doing It Efficiently

Maggie Andreeva

Podcast Marketing for Educational Institutions

Content Marketing

September 2, 2024

Vesselina Levkova

How to Repurpose and Promote Your Podcast Content: 14 Tactics to Try

Content Marketing

September 2, 2024

Vesselina Levkova

Mastering Thought Leadership in Cybersecurity: A Comprehensive Guide to Content Marketing

Content Marketing

September 2, 2024

Ana Milanova-Lindsey

Cybersecurity Content Mastery: Pillar-Cluster Strategy

Content Marketing

Ana Milanova-Lindsey

The Complete Podcasting Blueprint for Business: How to Start and Scale Your Podcast

Content Marketing

Ana Milanova-Lindsey

Mastering Content Creation in Cybersecurity: Tips and Techniques for Success

Content Marketing

Ana Milanova-Lindsey

Gated vs Ungated Content: Should We Say Goodbye?

Content Marketing

Paris Childress

Content Marketing for SaaS: Use Content to Drive Conversions

Content Marketing

Ana Milanova-Lindsey

7 Steps to an Effective Video Marketing Workflow

Content Marketing

Paris Childress

How to Work With Sales for a Killer Content Strategy

Content Marketing

Paris Childress

How to Grow Traffic When Your Content Resources Are Scarce

Content Marketing

Ana Milanova-Lindsey

How to Write an Effective Content Brief for Your Writers

Content Marketing

Ana Milanova-Lindsey

Conversion Rate Optimization (CRO) With Delightful UX/UI

Vesselina Levkova

Top 8 Graphic Design Trends in 2022

Maggie Andreeva

How to Build Brand Awareness: ClickUp’s Video Marketing Strategy

Maggie Andreeva

How to Write a Killer Explainer Video Script in 5 Steps [+ Template]

Maggie Andreeva

7 Best Practices for Creating Video Testimonials [+ SaaS Examples]

Maggie Andreeva

Call to Action Examples: 20 Ways to Write Strong CTA Copy

Vesselina Levkova

No-Fail Landing Page Copywriting: 5 Recipes

September 2, 2024

Ana Milanova-Lindsey

What Is Storytelling in Design and How to Use It

Maggie Andreeva

Types of Landing Pages You Must Have On Your SaaS Website

Paris Childress

How to Use Video Animations To Market Your Business

Maggie Andreeva

Social Proof: How to Use a Cognitive Bias for Better Landing Pages

Paris Childress

Make SaaS Landing Pages That Convert: This Is How

Maggie Andreeva

Top 3 machine learning algorithms every SaaS-marketer should know

How to Get Started with Data Science in Marketing

What Is Cookieless Tracking: Definition, Impact, and Solutions

Delcho Stanimirov

Agency 2.0: How Data Science Is Transforming Digital Marketing Agencies

Delcho Stanimirov

The Cookieless Future: What It Is and How to Cope With It

Delcho Stanimirov

What Is a Data Strategy and How to Build One

Delcho Stanimirov

First-Party Data: What It Is and How to Use It to Fuel Growth

Delcho Stanimirov