Funeral Home Marketing for Pure Cremation: Achieving 4x Monthly Sales and 3x Organic Growth

See what SEO strategies drove 4x organic conversions and 3x website visitors for Pure Cremation.

Content SEO
4x Monthly Sales
(some tracking issues are skewing this info for last year and comparison)
3x Organic Traffic
6x Non-Branded Traffic


The UK’s leading independent provider of direct cremation — Pure Cremation — was already working on their brand awareness when they got in touch with us in November 2019. 

Our client strived to double their sales on an annual basis. The two major goals related to their digital marketing were to improve the overall user experience on their website and gain more traffic. From all the channels Pure Cremation runs, they trusted us to:

  1. Audit and reinforce their website SEO
  2. Scale their content marketing
  3. Ongoing support with website updates


  1. Limited in-house resources for SEO and Content
  2. Under-developed website structure
  3. Competitors with higher search visibility
  4. New regulations in their sector


  1. Competitor Research
  2. SEO Audits and Ongoing Health Monitoring
  3. Digital Strategy
  4. Content Marketing
  5. CRO Improvements

What We Did

Their website had been recently renewed when we started with SEO audits, competitor, and buyer persona research. The analysis showed why they were lagging behind their competitors organically, so we crafted a custom-tailored digital strategy that combined SEO with Content. Achieving top positions in the SERPs was soon to follow. Our ongoing work also included main nav restructuring and suggestions to improve CRO.

As a next step, we worked closely with their developer team to fix website issues and significantly improve page speed. The website was fully prepared for the upcoming Page experience update in Google’s algorithm and was one of the winners in their niche.

We started executing a new content strategy, supporting their core topics. Poor blog structure and content gaps prevented our client from getting the desired results. By fixing multiple cannibalization issues, optimizing old blog posts, and posting fresh content, their blog recovered rankings and is showing top of the SERP for informational and transactional queries.

With relentless SEO and content efforts, Pure Cremation gained momentum, outshining competitors. Digital triumphs complemented their offline channels, propelling them towards unprecedented growth in just two years.


Growed Exponentially

Pure Cremation has 4x more monthly sales compared to the previous year.

Boosted 3x Their Organic Traffic

Pure Cremation’s website visitors tripled in the last 16 months.

Organic traffic refers to all the visitors who arrive at the website through search without the influence of paid ads. It includes both the non-branded and branded terms. Pure Cremation’s 3x increase in organic traffic means that the website is now attracting three times as many visitors as before through its strong presence in search engine results.

Increased 6x Their Non-Branded Organic Traffic

Non-branded organic traffic refers to the visitors that come to a website through search, using general industry-related or topic-related keywords rather than the brand’s name. 

If a website ranks well for non-branded keywords, it suggests that the website’s content is relevant and valuable to a broader audience.

Pure Cremation has a 648.9% increase in clicks, and a 344.3% increase in impressions compared to the previous year (1 July 2021 – 31 July 2022), for its non-branded keywords.

Gained Better Search Visibility

Pure Cremation ranks within the top 10 search results for 98% of their top target queries.

Pure Cremation has moved up in search engine rankings, which makes them more likely to be seen by users searching for relevant topics. Most of the trophy keywords that Pure Cremation is targeting appear within the top 10 results on search engine pages. This demonstrates a great alignment between their content and what users are searching for.

Outperformed 4 of Their Top 5 Competitors

More than 80% of all keywords are ranking within the top 5 search results. The average position for all 49 keywords is 3 – as tracked on Desktop and Mobile for the period of 1st July 2022 – 31st July 2023.

Among Pure Cremation’s 49 tracked keywords on desktop and mobile searches, more than 80% of them are appearing in Google’s top 5 search results. Furthermore, the average position of these keywords is 3, which means that, on average, Pure Cremation’s webpages are displaying as the third result when users search for these specific terms on desktop devices. A higher position in search results translates to a higher overall search visibility for the website and an increased likelihood of users clicking on the website.

Pure Cremation has the second highest search visibility score (the % share of impressions that a website receives for specific search queries) compared to its top 5 competitors for the last 6 months, as also seen on the graph.

Over the last 6 months, Pure Cremation has also stood out by securing the second-highest number of keywords (a total of 43) consistently ranking within the top 5 results compared to its competitors.

Client Testimonial

“The SEO and content work that they have done for us has been invaluable to our business and the goals we want to achieve. They are very easy to work with, and can adapt to meet your personal requirements.”

Charlotte O’Rourke​
UX/UI Designer, Pure Cremation

Our dedicated team of SEO professionals is ready to tailor a winning SEO strategy for your unique business needs. Start dominating search engine rankings and driving organic traffic with our SEO Audit services.