Digital Marketing Strategy,

12 SaaS Conferences You Can’t Miss in 2024

Desislava Arnaudova

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From cutting-edge technological advancements to the latest trends in businesses, these 12 SaaS events provide an ideal platform for SaaS enthusiasts, investors and business owners to learn, network, and stay updated on the dynamic SaaS industry. In this article, we will explore some of the best SaaS conferences scheduled in 2024, highlighting the unique features and opportunities each event brings to the table.

Why Attend SaaS Events?

Attending a Software as a Service (SaaS) conference provides the opportunity for face-to-face networking. These events bring together a diverse group of industry experts, entrepreneurs, and investors, creating an ideal environment for connecting and building relationships.

In addition to networking, you can stay up-to-date with industry trends and learn about new products. The conferences often feature keynote presentations, panel discussions, and workshops, offering valuable insights from experienced professionals.

Another significant benefit is the chance to attract investors and partners. SaaS conferences are known for attracting venture capitalists, angel investors, and industry leaders looking for the next big opportunity. You can use this to showcase your products and services, pitch your ideas, and potentially secure investments or partnerships that can propel your growth.

The events also attract a wide range of attendees, including potential customers actively seeking SaaS solutions. Exhibiting or presenting at these conferences increases visibility and enables businesses to engage with potential clients directly.

Moreover, SaaS conferences provide an exceptional platform for promoting your business. The events often offer sponsorship opportunities, speaking slots, and exhibition spaces, providing businesses with targeted exposure to their desired audience.

Now let’s get to the exciting part – which are the conferences you must definitely not miss in 2024?

1. SaaStr Europa

  • Date: June 4-5, 2024
  • Location: London, Europe
  • Purpose: Focuses on SaaS growth, scaling, and best practices.
  • Target Audience: Cloud and SaaS founders, venture capitalists, investors, and executives.
  • Benefits: Networking, learning from top SaaS experts, and gaining insights into SaaS scaling and growth.

SaaStr Europa 2024 is the leading SaaS conference in Europe and a must-attend conference for anyone looking to stay ahead in the rapidly evolving SaaS industry. The event promises to be an enriching experience for attendees, offering two full days packed with more than 100 speakers from top global SaaS companies.

2. SaaStr Annual

  • Date: September 10th-12th, 2024
  • Location: San Francisco Bay Area
  • Purpose: A major event in the world of SaaS, expected to attract diverse perspectives and offer numerous opportunities to explore.
  • Target Audience: SaaS professionals and enthusiasts.
  • Benefits: Learning from industry experts, networking opportunities, and gaining insights into the latest trends and practices in SaaS.

SaaStr Annual 2024 stands as a pivotal gathering for the global SaaS community, expected to draw over 13,000 SaaS executives, founders, and venture capitalists. The event will span three full days and include over 100 tactical sessions, featuring over 250 speakers from world-leading SaaS companies. The event serves as a hub for the SaaS community, fostering connections and driving industry growth.

In addition to the networking sessions and speaker presentations, SaaStr Annual will offer unique opportunities for “Meet a VC” matchmaking sessions.

Prepare for practical guidance and insights to accelerate your business growth from $0 up to $100M ARR.

3. Web Summit

  • Date: November 11-14, 2024
  • Location: Lisbon, Portugal
  • Purpose: Covers technology, startups, data science, and innovation.
  • Target Audience: A wide range of participants from the tech industry.
  • Benefits: Opportunity to connect with a diverse tech community and learn from industry leaders

Web Summit 2024 emerges as an event in an era marked by global uncertainty, uniting policymakers, heads of state, and leaders from technology companies and rapidly growing startups. The conference is set to attract over 70,000 participants, including influential figures and companies at the forefront of reshaping the technology sector.

The conference will discuss future directions and innovations in the tech world and offer diverse tracks, such as deep tech, data science, design, and environmental sustainability.

4. SaaStock

  • Date: October 14-16, 2024
  • Location: Dublin, Ireland
  • Purpose: SaaS thought leadership and networking.
  • Target Audience: SaaS founders, executives, and investors.
  • Benefits: Networking with decision-makers across the SaaS ecosystem.

SaaStock Dublin 2024 is set to be a major event in the SaaS industry, drawing in around 6,000 attendees. This conference is a prime networking opportunity, especially for decision-makers within the SaaS ecosystem. Participants can expect to engage with a diverse range of professionals from various facets of the SaaS world, making it an ideal venue for forging connections, sharing insights, and exploring collaborative opportunities in the SaaS field.

Check out our Paris Talks Marketing podcast episode, where our CEO, Paris Childress, and Snitcher’s Rohan Hayes, discuss their experiences from SaaStock Dublin in 2023:

5. MozCon

  • Date: June 3 & 4, 2024
  • Location: Seattle, USA
  • Purpose: SEO, digital marketing, and online analytics.
  • Target Audience: Marketers and SEO professionals.
  • Benefits: Learning from extraordinary speakers in the field of marketing.

MozCon 2024 will offer cutting-edge tactics for achieving higher search rankings, knowing all about E-E-A-T and ChatGPT, making informed marketing decisions, and future-proofing businesses. The event caters to many attendees, including SaaS SEO experts, marketers, business owners, and executives. It is a must-attend event for those looking to stay ahead with the newest SaaS marketing strategies.

6. BrightonSEO

  • Date: April 25 & 26, 2024
  • Location: The Brighton Centre, UK
  • Purpose: Search marketing and SEO.
  • Target Audience: SEO professionals and digital marketers.
  • Benefits: Expert talks, training, and specialist conferences.

BrightonSEO is renowned as the world’s largest search conference, designed to assist search marketers in enhancing their skills and performing their roles more effectively. This event will span two days, featuring insightful talks from expert speakers. Each session will have a 20-minute duration, and attendees can expect to walk away with many actionable strategies to improve their SEO practices.

7. SMX Advanced Europe

  • Date: September 10th to 11th, 2024
  • Location: Berlin
  • Purpose: Advanced strategies in search marketing, including PPC and SEO.
  • Target Audience: Experienced search marketers.
  • Benefits: Staying ahead of the curve in search marketing.

SMX Advanced Europe 2024 stands out in the industry for its 100% focus on search marketing, highlighting the significance of both SEO and PPC. The event is tailored for experienced search marketers and will offer innovative formats like roundtable discussions and extended Q&A sessions. These roundtables, led by experts, will allow for in-depth knowledge exchange and discussions on highly relevant topics in small, intimate groups, providing better interaction opportunities with speakers and attendees.

8. TECHSPO Los Angeles

  • Date: April 11-12, 2024
  • Location: Los Angeles, Loews Hollywood Hotel
  • Purpose: This event brings together developers, brands, marketers, technology providers, designers, innovators, and evangelists to set the pace in their respective fields.
  • Target Audience: Technology professionals and enthusiasts.
  • Benefits: Networking with industry leaders, exploring the latest technologies, and gaining insights into future trends.

TECHSPO Los Angeles 2024 is a premier technology expo, showcasing the latest advancements in various tech sectors, including Internet, Mobile, AdTech, MarTech, and SaaS. This two-day event brings together a remarkable blend of developers, brands, marketers, technology providers, designers, and innovators, all aiming to shape the future of technology. 

Attendees will have the opportunity to experience the next generation of technological innovation, with exhibitors presenting their groundbreaking products to a diverse audience, including consumers, investors, press, and tech enthusiasts, making it an ideal platform for networking and gaining insights into the tech industry’s future.

9. Dublin Tech Summit (DTH)

  • Date: May 29 & 30, 2024
  • Location: RDS Dublin
  • Purpose: Gathers global technology, innovation, and business leaders to shape future global trends.
  • Target Audience: Tech industry professionals and enthusiasts.
  • Benefits: Includes networking, learning from tech experts, and exposure to innovations.

The Dublin Tech Summit 2024 claims to be Europe’s fastest-growing tech festival, attracting over 8,000 attendees, 200 international speakers, and featuring more than 150 start-ups. This event stands out for its comprehensive coverage of a wide array of themes and topics, including AI, Deep Tech, Quantum Computing, Blockchain & Web3, Metaverse, VR & AR, Space Tech, Transportation, Big Data, Cybersecurity, Digital Transformation, E-commerce, MarTech, Fintech, and the Future of Work. 

With four large stages, specialized workshops, live podcasts, and tech learning opportunities, the Summit offers an in-depth exploration of the rapidly evolving tech landscape. Attendees can expect to gain insights into the latest trends shaping the future of business and society, especially in the Evolution stage, which focuses on decoding recent trends and innovations.

10. SXSW Conference

  • Date: March 8-16, 2024
  • Location: Austin, TX
  • Purpose: Celebrates the convergence of tech, film, television, and music industries.
  • Target Audience: Professionals and enthusiasts in tech, film, television, and music.
  • Benefits: Networking, diverse learning opportunities across industries, and experiencing the latest in tech, film, television, and music.

With over 450 sessions, 24 conference tracks, and featured speakers – leading innovators and creatives in their industries, the SXSW Conference is a hub for the global digital community to engage with groundbreaking ideas and network with like-minded professionals. It hosts a variety of tracks focusing on breakthroughs in technology, film, culture, and music, underscoring that the best discoveries occur at the intersection of diverse topics and people.

There are a number of speaker tracks at the conference, some of which are specifically relevant to SaaS, including advertising and brand experience, AI, 2050 (new science discoveries), the future of AI-powered workforce, start-ups track (the DNA of a unicorn leader), etc.

11. B2B Rocks

  • Date: September 25-26, 2024
  • Location: Station F, Paris
  • Purpose: Empowering SaaS entrepreneurs with growth strategies, industry insights, and networking opportunities to lead the next wave of innovation.
  • Target Audience: SaaS founders, venture capitalists, executives, and entrepreneurs looking for actionable growth strategies and insights.
  • Benefits: Exclusive learning from seasoned entrepreneurs and SaaS rock stars, networking with a community of global leaders, and engaging in meaningful conversations to shape the future of SaaS businesses.

Attendees can expect to dive into two days filled with all things SaaS and growth, featuring over 60 talks including keynotes, panels, and masterclasses by 150 speakers who are serial entrepreneurs, startup investors, and global SaaS experts. This is the number one event in mainland Europe for the SaaS industry, attracting more than 3,000 leaders including SaaS founders, VCs, and executives.

B2B Rocks offers a unique opportunity to network within a dedicated area or to simply find a quiet corner to catch up on emails. The event also includes exclusive side events as part of Paris SaaS Week, making it a comprehensive platform for learning, sharing, and networking.

Get ready to explore topics like the revolution of AI in SaaS, the potential end of traditional marketing, the resurgence of bootstrapping, innovative exit strategies beyond M&A, and the implementation of RevOps principles to skyrocket your growth.

12. INBOUND Conference

  • Date: September 18-20, 2024
  • Location: Boston
  • Purpose: Provides attendees with invaluable insights, strategies, and inspiration to excel in their respective fields.
  • Target Audience: Designed for marketers, sales professionals, and leaders in customer success.
  • Benefits: Networking opportunities, providing attendees with the tools, tactics, and inspiration they need to achieve professional growth and make a lasting impact in their fields.

Last but not least, INBOUND 2024 is HubSpot’s prominent Marketing & Sales Conference, and a highly-anticipated event renowned for its vibrant energy and insightful content. This event, taking place in Boston, catalyzes professional growth and business scaling, combining an incubator’s dynamism with an accelerator’s strategic insights.

The conference is celebrated for its focus on culture, innovation, and creativity, making it a must-attend event for those looking to contribute positively to their communities.

SaaS businesses have numerous events to choose from in 2024: from the tactical sessions at SaaStr Europa to the large-scale convergence at Web Summit, from forward-thinking conversations at Dublin Tech Summit to the vibrant atmosphere at INBOUND. These conferences will inspire you if you’re looking to stay on top of industry trends and innovations.

If you’re considering hosting your own B2B event, tune into our podcast episode featuring Jonathan Kazarian to discover how to leverage B2B events as a powerful marketing tool.

Desislava Arnaudova
Desislava Arnaudova

Marketing Specialist

I incorporate analytical with creative solutions to carry out SEO audits and help clients improve their website's visibility.

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