Episode 76

Community-Led Growth & Blockchain Applications with Reni Achkar of Social Laboratories and Whalemap

Reni Achkar

Reni Achkar is a marketing entrepreneur based in London. He started his agency Social Laboratories in 2021 and is the current CMO at Whalemap, an on-chain data analytics venture. His agency’s primary focus is helping e-commerce stores and blockchain startups find the right marketing strategy.

Here are some key topics that Reni discussed with Paris:

  • Community-led growth with Twitter, Telegram, Discord
  • How to start a community
  • The future of blockchain in the e-commerce industry
  • Applying NFTs into the business and their value
  • Personal branding – what works and what doesn’t
  • How to plan content for personal branding posts on social media
  • What methods Reni uses to generate sales
  • The risks of using automation for social media
  • How having the right mindset can prevent you from burnout
  • How to increase your posts’ reach on LinkedIn

Reni Achkar
Social Laboratories

See more:
Paris Childress
LinkedIn PTM Page

Tune in to find out more about how to grow with communities, what works and what doesn’t in personal branding, and some blockchain applications.
And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳

Want to chat about SaaS growth with Paris?