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Creativity in Marketing: How to Stay Ahead of the Competition

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SaaS marketing teams are continually looking to make a lasting impression with their audience in a world saturated with seemingly endless distractions.

Taking full advantage of automation through data and technology can be a viable competitive advantage today. As automation becomes more accessible and ubiquitous, however, your approach to digital marketing will need to be more creative if you want to achieve success in the long run.

Being creative in marketing, thinking out of the box, and showing originality is essential for rising above the competition. Offering superior messaging and creative execution can help you connect with consumers in ways many brands are unable to and, ultimately, gain a more sustainable advantage.

Need some more convincing that creativity is the X factor in marketing? Here are 5 great reasons why creativity is one of the most powerful tools that you can leverage for your digital marketing strategy.

Creativity Helps Your Marketing Campaigns Stand Out

Research shows more than 91% of US businesses are marketing on social media. Marketing investment on social platforms is increasing, with advertising spend predicted to grow by 73% over the next five years. In such a highly competitive marketing landscape, memorability is not earned lightly.

As businesses are fiercely competing for consumers’ limited attention, you should consider what you can do differently and why it matters. Having someone who can employ a creative tactic specially tailored to your audience – and integrate it with a strong social media presence – is one of your biggest assets to ensure a strong marketing campaign and keep a leg up on the competition.

Creative Marketing Inspires Innovation

Creativity is a wonderful tool for generating novel ideas and, naturally, it is the starting point and the driving force of innovation. Simply put, creativity can help businesses find unique, innovative ways to deliver exceptional products and services to their customers.

Innovative use of creative ideas should be a part of any dynamic organization looking to gain an edge in crowded markets. Paired with a growth mindset, innovation in marketing can drive business success, boost engagement, improve customer relationships, and increase the value of your products and services.

Creative Tactics Offer Relevant User Experience

Did you know that as many as 70% of consumers prefer learning about products and services through content rather than traditional advertising?

When considering making a purchase, a big part of consumers will put their trust in research, statistics, and (what they perceive as) facts. Insightful content, such as infographics, videos, and blog posts, is more likely to get links and shares and, in turn, maximize the brand’s reach.

A creative marketing strategy rich in relevant, engaging content is one of the best ways to provide your audience with the experience they’re expecting and showcase your brand as a trustworthy expert. After all, creativity in marketing is all about understanding your audience’s needs and pain points, empathizing with them, and enabling the user journey.

Creativity Improves Problem-Solving

Creative problem-solving often helps to see problems and challenges from a different angle and turn them into opportunities. Creativity in marketing can be beneficial for successfully navigating through the problem-solving process using innovative and imaginative approaches.

While it might take some time and effort to find the ideas that are both original and useful, taking the creative leap can help you expand your reach and solve problems your competitors aren’t.

Marketing Creativity Is Data-Driven

Historically, marketing decisions were guided by past experiences and hypotheses. Today, however, the digital marketing environment is a bit more complex. Businesses can now generate higher sales and more effective strategies by utilizing big data and analytics. Having the right data allows you to know exactly who you should be targeting in your marketing campaigns, where they are coming from, and what information is resonating best with them.

Data-driven creativity is an essential process in crafting personalized messages for customers – from their first interaction with the brand all the way until they are ready to make a purchase. By embracing a creative, data-driven marketing approach, digital marketers can not only deliver impeccable customer experience but also stimulate long-term brand awareness and loyalty.

Fostering Creative Solutions in Your Marketing Strategy

The marketing environment is ever-changing, and there’s almost nothing that saturated markets can’t offer. SaaS companies now need to find smarter ways to stand out in a crowded room and keep the interest of customers.

Creativity is a way of inspiring and helping people find innovative solutions and go off-the-beaten-path. By continuously encouraging marketing creativity, businesses can discover unique ideas and find stellar solutions to stay one step ahead of the competition.

Read our next blog on how to build your digital marketing dream team and plan for that vital creative role in it.