The audit covers 4 major areas of your website – keyword research for your niche, keyword-to-page mapping, meta data copy, and website structure check. All action items come with a distinct level of priority.
This part of the Content SEO audit focuses on keyword research. We show you similar keywords clustered in groups. Each of these groups is mapped to one of your website pages. Also, you’ll see if you need to add new pages.
Adding internal linking opportunities can help improve the crawlability and link juice flow of your pages. This can also help fix orphan page issues. When we add internal links, we consider the following factors:
You’ll get a representation of your ideal site structure and main navigation. It reflects all recommendations made in the Content SEO Audit. Some of the action items include updates on current pages, page consolidation, or creating new pages.
Google rewards only high-quality content. The Content Quality checklist analyzes your website’s content. It shows whether your content is tailored to your audience and whether you have good readability scores. Also, the section looks at duplicate content and thin content issues.
Don’t let your blog drag down your SEO performance. We’ll explore common issues that might be blocking your articles. Suggestions for improvement include on-page SEO, deoptimization, pruning, and much more.
Migrating your website? Make sure you don’t drop the ball on your so-far SEO efforts. Or if you are getting started with a fresh new website, build a solid SEO foundation. Plus, we’ll advise if a Content Strategy shall bring you the best organic results.
When users don’t take the desired actions, SEO can help you figure solutions out. You might need to prioritize keywords by intent, and take a look at the user journey and possible gaps there. We’ll provide you with the action items that will move the needle.
Often it has to do with the title tags, H1-H2-H3 structure, and meta descriptions. The Content SEO audit provides you with actionable advice on how to improve all the crucial elements. Boost your Money Pages to attract more visitors.
SEO Risks
and Opportunities
We analyze your current performance to find quick wins and fix critical issues. The Technical SEO Audit will identify any obstacles to organic growth. The Content SEO Audit will pave the road to getting more SERP real estate and attracting relevant audiences. The Backlink Audit will show us toxic links and put an outreach strategy on the table.
Turn Insights into
Actions
Roll up the sleeves and start implementing action items. We validate implementation results and monitor how your changes affect traffic and visibility. Link building kicks off to get your money pages boosted. Plus, we can build on the audit findings and map out a content strategy that will determine what sort of content we’ll be producing for long-lasting organic growth.
Safeguard Against SERP Volatility
Your organic competitors never sleep, and SEO wins should be defended monthly. We track your website’s ongoing SEO health, hygiene, and competitive rankings. With SEO Health Monitoring, we suggest and prioritize recommendations and work with your devs on implementation.
The Content Audit we do at Hop focuses on your website’s pages. This includes all the Money Pages representing your services, service categories, use cases, persona pages, and more. We look closely at their performance. Then, give you a systematic approach to improve their score.
A Content Strategy focuses on your website’s blog. It consists of a 3-Month Editorial Calendar with the main topics for your niche. The strategy will show you how to structure your blog using the so-called pillar-cluster model.
All action items in the SEO Content Audit have their priority. By implementing the high-priority items, you’ll see the most impactful results. But if you fix all your content issues, you’ll make sure that you’ve done your best to stay stable during major Google updates.
The Content Audit shows you SEO fixes that often don’t require dev work. This means that with little internal resources, you can improve your website’s SEO easily.
Our audit offers ready solutions for your pages’ title tags, meta descriptions, and H1s. It saves you the hassle of writing them on your own. Also, the audit will show you missed opportunities in other areas, that can be easily solved.
Absolutely. Take a look at the SEO Content Audit we did for a client. Here’s an example of a Content Strategy.
