After taking over the account in July 2022, we employed a data-driven strategy. We tailored marketing campaigns and timed promotions to boost purchases and aimed for at least a 200% return on investment. Our focus was on refining ongoing campaigns and planning carefully for each promotion, using insights and analyses from past campaigns.
Localizing the user experience
Increasing the creative refresh rate
Mixing awareness with retargeting
Experimenting with broader audiences
Maximizing promotional periods
Synchro Arts periodically rolled out product promotions, typically spanning a month’s duration. After testing various strategies, we managed to increase conversion volume during sales by 30% by strategically allocating more spending during the first and last week of the promotion, as well as adding a sense of urgency to the ad messaging towards the end of the promotion.
- Overall, our tactics included:
- Geo-specific optimizations
- Regular creative updates
- Merging awareness campaigns with retargeting
- Instilling urgency in ad copy
- Strategic budget allocation during sales
- Audience experimentation
Interested in scaling your paid advertising on social media, like Synchro Arts? Contact us and let’s craft your success story.