Paid Social Marketing Agency
Be present on social platforms, 92.7% of all internet users are there. Turn paid social media to your advantage with scroll-stopping ads.
It’s your turn to Scale Paid Social-sourced Revenue
The Hop Online team did an incredible job of educating us on the world of PPC social ads and was eager to get creative to see our campaigns perform well.
They were able to show a marked difference in acquisition costs.
They always try to get the best possible result for your business without wasting time on vanity metrics.
Grow Paid Social sourced revenue
Discover new audiences, nurture remarketing lists and acquire more people like your high-value customers.
TikTok / Instagram
Meet your potential customers where they are. Bring creativity to your advertising and tap into the most affordable yet most engaged feed on the planet. Boost brand awareness like no other way.
LinkedIn / ABM
Reach your target account and contacts with 100% accuracy. Promote your brand, share your premium content and book demo calls.
Performance Max
Let it be search, display or YouTube, Performance Max campaigns will find your audience and use relevant video, image and text content to convert them.
Solutions to your Paid Social problems
- Not able to scale social campaigns
- Facebook & Instagram leads suck
- LinkedIn is costly
- TikTok or Tic Tac?
- Quora, Reddit & Spotify Ads – also consider Twitter (untapped)
You hit the ceiling but still believe there is more
Out of all accounts we audited last year (75+), only 4 of them were maxed out in terms of audience expansion. Two key questions you may ask here:
- Are we getting the most out of our existing campaigns? (copy, creative, and audience optimization)
- How can we discover new yet relevant audiences?
We’ll help you:
- Build micro lookalike audiences based on your website visits, qualified sign-ups, and high-value customers via conversion APIs
- Expand internationally with multilanguage campaigns
- Move onto a testing calendar where you validate a new hypothesis every week
- Test new channels (e.g. TikTok) and focus on the channel mix performance as opposed to adopting a channel mindset (aka how many customers Facebook brought in last month)
- Move into adjacent audiences based on interests
- Create custom events in your product or website and feed that back to Facebook to improve targeting
You nailed the cost and volume, but the quality suffers
We’ll help you:
- Build lookalike audiences based on your high-value customers
- Set up conversion API to connect your CRM with Facebook to focus your bids on high converting customers
- Micro segment your audience to identify low-value audiences and improve conversions on high-value conversions
- Create custom events in your product or website and feed that back to Facebook to improve targeting
Top-notch targeting with a premium price.
LinkedIn is the only platform that will allow you to target based on company and job titles. With that precision comes a higher cost. But that’s okay, you can still afford it if your ACV is high.
The important thing here is that you are optimizing and testing constantly. We’ll help you:
- Segment your campaigns based on job title, industry, and company size to improve conversions
- Experiment with relatively cheaper campaigns types such as videos and carousels
- Testing targeted conversation ads
Do dancing and funny people videos work?
Frankly, we don’t have the answer yet. But what we can say is that TikTok has the lowest cost per conversion and the most engaged audience of all social platforms (as of March 2022). Your audience is on TikTok so are your competitors. You should consider TikTok. Perhaps start by installing the TikTok pixel on your website.
We’re learning and working closely with TikTok representatives. If you want to hear more, we’re happy to chat and share more.
How do I even start?
No 1 size fits all but here is what the first 12 week will look like
Getting Things Started
After kicking things off, we begin setting up your accounts and tracking. Now it’s time to identify what success will look like. What is our goal? Who is our target persona? Our strategists are working hard to find the right channels and develop an initial strategy. We start building campaigns and optimizing.
Building a Growth Plan Together
Along with our evergreen campaigns, it’s now time to start testing! We share your quarterly growth plan, testing calendar, and assets needed to get you to your next milestone. Once we get your input, we start focusing on execution.
Scaling Through Rapid Experiments
At this stage, you have SMM experts, your Client Success Manager, and Digital Strategist working on your account. You chat daily and meet with us for strategy sessions regularly to discuss how we’re progressing against your weekly and monthly acquisition targets. You can monitor our progress in real-time reports and your dedicated project management space.
See who else scaled MRR through Paid Social
Want to grow MRR through Paid Social?
Some tactics you’ll see us using
- Offline conversion Imports
- Custom Lookalike Audiences
- Quora, Reddit, Spotify & Twitter Ads
- Facebook, Instagram, LinkedIn & TikTok Ads
- LinkedIn Conversation Ads
- Ongoing A/B testing
- Competitor Analysis
- Landing pages for Paid Social
- Campaign management
- Retargeting campaigns
- First-party data conversion models
- International Expansion
- Real-time Performance Reporting
- Creative Testing
- International & Multilingual Campaigns
- Geo-Targeting
- Interest-based Targeting
Frequently asked questions
How quickly can you hit the ground running?
We can start right after our kick-off call. We share clear timelines on kick-off calls and align with you on what to prioritize. Depending on the maturity of your ad accounts, we tailor our expansion plans. On average, we’re live with campaigns in shorter than 10 days after the kick-off call.
When can expect to see the results?
While every client is different, we start seeing our initial restructuring and optimizations kick in as soon as month 2 of our engagement. Results will continue to come in as soon as we’re aligned and executing against our testing calendar and growth plan.
What channels do you cover?
We cover Facebook, Instagram, LinkedIn, Reddit, Quora, Tik Tok, Spotify, and many more!
How often do you update the accounts?
Hourly, daily. A certified expert checks your account performance every day and makes adjustments as necessary. You’ll have full access to ClickUp/Asana where we map all experiments and campaign.
What is paid social?
Paid social is displaying sponsored ads on 3-party social networking platforms (Meta, Instagram, YouTube, TikTok, etc.) The goal is to target specific customers based on their favorite content, interests, and purchase behaviors. Paid social increases marketing efficiency and helps to capture new customers.
Do you offer paid social consultation services?
Yes, as part of our social media plans. Our Social Media Experts will help you develop and improve your social media presence. We aim for full transparency, so no tactics are ever hidden from our clients.
Can you run international campaigns & multi-language campaigns?
We’ve helped many clients expand their products and offerings into new markets in local languages as well as English. We have the most experience in European language support. We’ve ran as many as 8 languages across 15 different countries across 2 continents for one client.
How do we communicate?
We communicate daily via email and chat, and weekly or bi-weekly via live project check-ins that are led by the Client Success Managers and attended by all project team members.
How much do you charge?
Our Ad Management is billed as a percentage of your spend, so your success is our success.
How long is your contract?
No long term commitment outside the onboarding period.
What’s your reporting like?
It’s top notch, we’re sure you’ll love it. You will have access to a real-time KPI dashboard built with Google Data Studio that charts all project KPIs, with high levels views for your C-level stakeholders all the way down to granular metrics for your marketing team.
Paid social vs. paid search: which is better?
Paid social ads are great for building relationships and generating interest. They work well on your customers’ preferred social platforms. Paid search ads are best for attracting customers who know what they want and are actively searching for it.
