Your brand. Their feed. Natively, in context.A healthy bias for your brand starts on social.Book a Strategy CallIt’s your turn to Scale Paid Social-sourced RevenueMatt GoingCEO & Co-Founder of Anytime MailboxThey’ve helped us scale while keeping our acquisition costs down, extending our lifetime value, and helping us with churn.Colin PetersDigital Director, Radius Payment SolutionsHop Online operates seamlessly as part of the internal team. They are passionate about delivering exceptional value and constantly improving the quality of their work. Radius Case StudyBrian ZarlengaGeneral ManagerThanks to their help with AdWords, we’ve seen an increase in conversion rates. Most importantly, we feel a lot more confident in our approach to PPC, utilizing their expertise to ensure we’re making the best decisions. Output Case StudySarah CincottaDirector, Global MarketingThe Hop Online team did an incredible job of educating us on the world of PPC social ads and was eager to get creative to see our campaigns perform well. Read more on Madhu NairDirector of MarketingThey were able to show a marked difference in acquisition costs. Read review on Abhishek SrivastavaProduct Marketing ManagerThey always try to get the best possible result for your business without wasting time on vanity metrics. JustCall Case Study Read review on Grow Paid Social sourced revenueFacebookDiscover new audiences, nurture remarketing lists and acquire more people like your high-value customers.TikTok / InstagramMeet your potential customers where they are. Bring creativity to your advertising and tap into the most affordable yet most engaged feed on the planet. Boost brand awareness like no other way.LinkedIn / ABMReach your target account and contacts with 100% accuracy. Promote your brand, share your premium content and book demo calls.Performance Max Let it be search, display or YouTube, Performance Max campaigns will find your audience and use relevant video, image and text content to convert them.Solutions to your Paid Social problemsNot able to scale social campaignsFacebook & Instagram leads suckLinkedIn is costlyTikTok or Tic Tac?Quora, Reddit & Spotify Ads – also consider Twitter (untapped)You hit the ceiling but still believe there is moreOut of all accounts we audited last year (75+), only 4 of them were maxed out in terms of audience expansion. Two key questions you may ask here:Are we getting the most out of our existing campaigns? (copy, creative, and audience optimization)How can we discover new yet relevant audiences?We’ll help you:Build micro lookalike audiences based on your website visits, qualified sign-ups, and high-value customers via conversion APIsExpand internationally with multilanguage campaignsMove onto a testing calendar where you validate a new hypothesis every weekTest new channels (e.g. TikTok) and focus on the channel mix performance as opposed to adopting a channel mindset (aka how many customers Facebook brought in last month)Move into adjacent audiences based on interestsCreate custom events in your product or website and feed that back to Facebook to improve targetingYou nailed the cost and volume, but the quality suffersWe’ll help you:Build lookalike audiences based on your high-value customersSet up conversion API to connect your CRM with Facebook to focus your bids on high converting customersMicro segment your audience to identify low-value audiences and improve conversions on high-value conversionsCreate custom events in your product or website and feed that back to Facebook to improve targetingTop-notch targeting with a premium price.LinkedIn is the only platform that will allow you to target based on company and job titles. With that precision comes a higher cost. But that’s okay, you can still afford it if your ACV is high.The important thing here is that you are optimizing and testing constantly. We’ll help you:Segment your campaigns based on job title, industry, and company size to improve conversionsExperiment with relatively cheaper campaigns types such as videos and carouselsTesting targeted conversation adsDo dancing and funny people videos work?Frankly, we don’t have the answer yet. But what we can say is that TikTok has the lowest cost per conversion and the most engaged audience of all social platforms (as of March 2022). Your audience is on TikTok so are your competitors. You should consider TikTok. Perhaps start by installing the TikTok pixel on your website.We’re learning and working closely with TikTok representatives. If you want to hear more, we’re happy to chat and share more.How do I even start?No one size fits all but here is how first 12 week will look likeGetting Things StartedAfter kicking things off, we begin setting up your accounts and tracking. Now it’s time to identify what success will look like. What is our goal? Who is our target persona? Our strategists are working hard to find the right channels and develop an initial strategy. We start building campaigns and optimizing.01monthBuilding a Growth Plan TogetherAlong with our evergreen campaigns, it’s now time to start testing! We share your quarterly growth plan, testing calendar, and assets needed to get you to your next milestone. Once we get your input, we start focusing on execution.02monthScaling Through Rapid ExperimentsAt this stage, you have SMM experts, your Client Success Manager, and Digital Strategist working on your account. You chat daily and meet with us for strategy sessions regularly to discuss how we’re progressing against your weekly and monthly acquisition targets. You can monitor our progress in real-time reports and your dedicated project management space.03+monthSee who else scaled MRR through Paid SocialWant to grow MRR through Paid Social?Book a Strategy CallSome tactics you’ll see us usingOffline conversion ImportsCustom Lookalike AudiencesQuora, Reddit, Spotify & Twitter AdsFacebook, Instagram, LinkedIn & TikTok AdsLinkedIn Conversation AdsOngoing A/B testingCompetitor AnalysisLanding pages for Paid SocialCampaign managementRetargeting campaignsFirst-party data conversion modelsInternational ExpansionReal-time Performance ReportingCreative TestingInternational & Multilingual CampaignsGeo-TargetingInterest-based TargetingFrequently asked questionsHow quickly can you hit the ground running?We can start right after our kick-off call. We share clear timelines on kick-off calls and align with you on what to prioritize. Depending on the maturity of your ad accounts, we tailor our expansion plans. On average, we’re live with campaigns in shorter than 10 days after the kick-off call.When can expect to see the results?While every client is different, we start seeing our initial restructuring and optimizations kick in as soon as month 2 of our engagement. Results will continue to come in as soon as we’re aligned and executing against our testing calendar and growth plan.What channels do you cover?We cover Facebook, Instagram, LinkedIn, Reddit, Quora, Tik Tok, Spotify, and many more!How often do you update the accounts?Hourly, daily. A certified expert checks your account performance every day and makes adjustments as necessary. You’ll have full access to ClickUp/Asana where we map all experiments and campaign.Can you run international campaigns & multi-language campaigns?We’ve helped many clients expand their products and offerings into new markets in local languages as well as English. We have the most experience in European language support. We’ve ran as many as 8 languages across 15 different countries across 2 continents for one client.How do we communicate?We communicate daily via email and chat, and weekly or bi-weekly via live project check-ins that are led by the Client Success Managers and attended by all project team members.How much do you charge?Our Ad Management is billed as a percentage of your spend, so your success is our success.How long is your contract?No long term commitment outside the onboarding period.What’s your reporting like?It’s top notch, we’re sure you’ll love it. You will have access to a real-time KPI dashboard built with Google Data Studio that charts all project KPIs, with high levels views for your C-level stakeholders all the way down to granular metrics for your marketing team.Resources Recommended Articles5 Ecommerce SEO Mistakes You Can’t Afford To Make Content Marketing2 ½ Startup Marketing Myths Debunked We’ve ripped apart 3 of the most widely spread myths about marketing for startups to confirm the naked truth. Online… Digital Marketing Strategy4 Tips on Empowering Your Digital Marketing Team As you prepare for work on Monday morning, do you feel energized? Are you looking forward to meeting your team…