More than once we’ve had discussions with clients about whether or not they are in a race to zero with Google their paid search campaigns. What do we mean by that and what do we advise to do when the Cost Per Click (CPC) of their Google Ads campaigns skyrockets? What Is “The Race to […]
Read moreIf you are a software-as-a-service (SaaS) company and are trying to track your Customer Acquisition Cost against your Customer Lifetime Value, you may face difficulties attributing these metrics to your marketing channels. Here is how we navigate our way through this issue for many of our clients. The Case: Using Customer Lifetime Value to Calculate […]
Read moreWith paid search marketing, it takes all the running you can do, just to stay in the same place. In 2020, technology is driving all the key PPC trends forcing advertisers to adapt, and quickly. Stay in the race – see what’s changing and how, and up your game. Machine Learning Algorithms Shift PPC Marketers’ […]
Read morePPC advertising has become an essential marketing solution for SaaS businesses that want to show off their products, pinpoint a targeted demographic, and rank higher in search engine results. But what if you are already ranking high organically? Should you still advertise for your own brand keywords, and should you pay if the user is […]
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