For the past few years, one of Google’s main goals was to bring full automation to its’ advertising platform. The new Performance Max campaign type in Google Ads is aiming to do just that. By using machine learning, PMax (an endearing nickname) creates and optimizes automated digital ads that meet your company’s unique goals and […]
Read moreRather than paying for tiered bundles of features, more and more SaaS customers are now paying based on what they use. As a result, each customer’s LTV becomes more dynamic. To the extent that each individual, per-customer LTV can be predicted using machine learning at the time of acquisition, these values can be paired with […]
Read moreIn terms of ROI, pay-per-click advertisement is one of the most effective digital marketing tactics for SaaS companies. Most SaaS marketers, however, know that paid search is not a straight line from A to B. Instead, it’s a dynamic process of continuously identifying search demand, exploring new keywords and creatives to scale the conversions, and […]
Read moreAI-driven automation in big ad platforms like Google and Facebook is inevitable. It is slowly but surely becoming a pivotal facet of digital marketing that SaaS marketers need to know how to do – and do it successfully. But what happens when your campaigns are failing, and who is to blame? Let’s take a closer […]
Read moreAffiliate marketing can work wonders for SaaS brands looking to grow their business and offer more value to their customers. When done right, affiliate marketing is a great performance-based opportunity that can net you a steady alternate income stream. Without clear PPC agreements set in place, however, affiliate partners may bid on your brand name […]
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