Discover the power of outbound marketing as Kien and Alex defy the stigma and overcome the challenges of personalization for higher email response rates and increased sales growth.

In this episode, you will learn how to:

• Boost your lead generation with effective outbound marketing strategies.
• Maximize your email outreach success with personalized cold email campaigns.
• Understand the symbiotic relationship between inbound and outbound marketing for exponential growth.

Quote from Kien Tran on Episode 117 of Paris Talks Marketing

? Kien Tran and Alexander Ivanov are the co-founders of HyperGen, an outbound lead gen company that specializes in helping businesses close more deals through intent-based cold emails. With their expertise in digital marketing and a keen focus on personalized outreach, Kien and Alex have successfully scaled their agency by honing in on the power of cold email.

Marketers often overlook outbound strategies due to a feared negative stigma, or simply due to a lack of understanding of its potential.

Yet, when correctly executed, outbound strategies can introduce your brand to untapped markets, widen your audience pool, and enhance your company’s overall growth trajectory. Alex and Kien highlighted the role of outbound marketing as an essential catalyst in stimulating sales growth and creating brand awareness.

Here are some of the key topics that Alex, Kien and Paris discussed in this episode:

• 02:21 The story of how they started HyperGen
• 05:14 The stigma surrounding Outbound Marketing
• 07:30 The power of email personalization
• 09:25 Targeting the right audience
• 17:14 Nailing the ideal email sequence length
• 23:29 How can Inbound benefit from Outbound and vice-versa? 
• 34:45 What’s the future of Outbound and AI?