E-commerce sites experience the most fierce competition on the Internet. That’s why finding ways to increase e-store website traffic and search engine rankings are always on any online shop owner’s or marketeer’s mind. And with good reason. From link building and targeted ads, to user experience and SEO, there’s an overwhelming number of strategies out there. So how do […]
Read more“A journey of a thousand miles must begin with a single step.” – Lao Tzu Online marketing is crucial for any online business and the travel & tourism industry is no exception. But how can you compete with websites like TripAdvisor, Fedora, Lonely Planet or Booking.com? To get your business going and growing you first […]
Read moreMarch is a big month for universities and colleges. Not only is it the time when the NCAA basketball championships are happening, it’s also quite a telling month for admissions.
Read moreBeing active on social media is a necessity for any group, especially one as big as a university. Universities spend tens of thousands of dollars on branding campaigns not only because identity is so central to the university experience, but because it has such an impact on attracting students and maintaining positive alumni relationships. A […]
Read moreGenerating student “leads” for college enrollment is not too different than lead generation for business to business companies. s Whether you’re a marketing executive at a B2B company, or a college recruiter, qualified leads are the lifeblood of an institution. Social media often plays an crucial role in the decision-making process of prospective students — […]
Read more