Search Engine Optimization (SEO) strategy can roughly be divided into:
Despite the rapid and constant evolution of SEO, content and links are still the two primary factors that drive rankings. A complete strategy must address how to improve in each of these areas.
Our aim is to share the knowledge we’ve accumulated over 10+ years and through countless successes (and failures) in SEO so that companies everywhere can improve and grow.
Given that links are one of the biggest indicators of quality for search engines, it is no wonder that link building continues to be an essential part of most SaaS digital marketing strategies. Earning good links, however, can be tough. The winning edge in link building is to understand your target audience and know where […]
Read moreHave you been in a situation when there are not enough people searching and using the right keywords for your SaaS solution? You have done your keyword research, and you have found that there is just not enough search demand. That makes it hard for you to tap into a large enough audience of people […]
Read moreHow much should your B2B SaaS brand spend on SEO if you are already doing paid search campaigns? Thinking about an SEO investment is very different than planning for paid advertising. SEO is a longer-term investment that may take 6-12+ months before you get noticeable traction and ROI. Pay-per-click, on the other hand, should turn […]
Read morePain-Point SEO is a strategy for building traffic to your website by identifying problems your potential customers are facing and then creating content that solves those problems. The term ‘Pain-Point SEO’ was coined by content marketing agency, Grow and Convert. They discovered that their highest performing content on Google was not the content with the […]
Read moreTracking and reporting ROI for SEO is a big challenge for digital marketers. Things can get especially tricky if your business is not an e-commerce, service, or local business. To make sure that our SaaS clients understand the effects of SEO improvements on their website, we’ve developed a dashboard that is customized for their specific […]
Read more