PPC Strategy

Pay-Per-Click marketing through Google Ads is a growth engine for most advertisers.

As more of the day-to-day PPC optimization tasks become automated by Google’s own artificial intelligence, advertisers must evolve. Today’s experts are less tacticians and more strategists, spending less time manual tweaking things like CPC bids and more time running experiments that test new messages, creatives and offers.

Our aim is to share the knowledge we’ve accumulated over 10+ years and through countless successes (and failures) in PPC marketing so that companies everywhere can improve and grow.

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