Win the micro-momentsBe present for the 3% that’s in-market, 100% of the time.Let’s Talk PPC StrategyIt’s your turn to Scale PPC-sourced revenueMatt GoingCEO & Co-Founder of Anytime MailboxThey’ve helped us scale while keeping our acquisition costs down, extending our lifetime value, and helping us with churn.Colin PetersDigital Director, Radius Payment SolutionsHop Online operates seamlessly as part of the internal team. They are passionate about delivering exceptional value and constantly improving the quality of their work. Radius Case StudyManan ShahCo-FounderThey’ve been excellent in helping us set up our performance marketing initiative and scale it with the right ROI. We could not have asked for a better partner to help us scale Recruiterflow.Brian ZarlengaGeneral ManagerThanks to their help with AdWords, we’ve seen an increase in conversion rates. Most importantly, we feel a lot more confident in our approach to PPC, utilizing their expertise to ensure we’re making the best decisions. Output Case StudyMadhu NairDirector of MarketingThey were able to show a marked difference in acquisition costs. Read review on David ReynierCEOWe’ve seen 300% growth on our AdWords account… Hop has been super responsive from day one… Legal Templates Case StudyGrow PPC-sourced revenuePaid Search3% of your TAM are in the market today. Reach them with relevant and conversion-oriented campaigns.VideoShow, don’t tell. YouTube is the second largest search engine and it can educate, warm up and unlock new audiences.Display & Discovery3% of your TAM in market today. Reach them with relevant and conversion-oriented campaigns.Performance Max Performance Max campaigns will find your audience and use relevant video, image and text content to convert them across Search, Display, or Youtube.Solutions to your PPC problemsPaid search plateau?Current RoAS not letting you Scale?PPC leads don’t convert?Trouble integrating video and display?Not able to track PPC-sourced revenue?Internal team spread too thin?You made PPC work, but it won’t scale.You have tried every trick in the Google Ads platform, but conversions just won’t scale. When you expand, the CPA goes up or the quality suffers. The pressure is on. It doesn’t have to be that way.We Can Help You:Expand into adjacent categories and move beyond competitor/integrations campaignsMove into value-based bidding and paying the right amount for the right quality of leadsGetting a certified expert taking a look at your accounts and pinpointing areas for improvement (ideally us)Your PPC CAC is more volatile than bitcoin.Or it’s the CPA that bothers you. You don’t feel like scaling your monthly budget because unit economics doesn’t make sense. We Can Help You:Consolidate your account so that you feed more data back to Google (micro-conversions)Move into value-based bidding and paying the right amount for the right quality of leadsGetting a certified expert taking a look at your accounts and pinpointing areas for improvement (ideally us)Say goodbye to tire kickers.Around 70% of free-trial users won’t return after signing up for your product. Most leads are not qualified, wasting your sales team’s time. What if you could control and adjust your acquisition strategy according to the expected future value of a lead?Show, don’t tell.You want to test the video but don’t know where to start. What if you could learn how YouTube was impacting your performance.Full revenue visibility on a campaign levelWe report on revenue, not just conversions. Yes, we follow guiding metrics such as CPC, conversion rate, and impressions, but we live and breathe MRR.Together, we build your dream dashboard. Imagine your CRM, PPC, and other marketing activities all in one place. One dashboard to share with your marketing and one for your executive team.Free up your internal team and give them superhuman PPC capabilities.Your team can focus on more strategic activities. We manage everything from ongoing keyword expansion to daily optimization. We can also do your creatives following your brand guidelines. Together we build the ultimate acquisition strategy and channel mix that will deliver the highest return on investment from your PPC spend.No one size fits all but here is how first 12 week will look likeGo Slow to Go FastYou need quick wins, and this is where we start. Our PPC team jumps into your account and starts optimizing and restructuring on day 1. While we improve the account structure, the disruption to your conversions is kept minimal. In the meantime, our content team starts researching/talking to your persona and customers to decide the tone, language, and content types they prefer seeing. We align on our goals for the next quarter and together build a custom Google Data Studio report that will allow you to have a bird-eye view of your PPC-sourced revenue (yes, we bring HubSpot, Salesforce, Stripe data back to our reporting). This leads us to month 2.01monthBuilding a Growth Plan TogetherYou already see improvements in numbers. Now, it’s time to get more strategic. We’ll share your quarterly growth plan, testing calendar, and assets needed to get you to your next milestone. Once we get your input, we start focusing on execution.02monthScaling Through Rapid ExperimentsAt this stage, you’ll have PPC experts, your Client Success Manager, and Digital Strategist working on your account. You chat daily and meet with us for strategy sessions regularly to discuss how we’re progressing against your weekly and monthly acquisition targets. You can monitor our progress in real-time reports and your dedicated project management space – ClickUp/Asana.03+monthSee who else scaled MRR through PPCWant to grow MRR through PPC?Book a Strategy CallSome tactics you’ll see us usingOffline conversion ImportsValue-based biddingPerformance MaxOngoing A/B testingGoogle, Bing & Baidu AdsYouTube ExpansionCompetitor AnalysisLanding pages for PPCCampaign managementRetargeting campaignsFirst-party data conversion modelsInternational & Multilingual CampaignsReal-time Performance ReportingIn-market audiencesCreative TestingNew Beta ReleasesNegative Keyword OptimizationsResponsive AdsAd extensionsFrequently asked questionsCan someone hit the ceiling with PPC?Like with eating Oreos, there is a ceiling with PPC. BUT, 9 out of 10 accounts we audited, we see they can still expand. (And last year we audited around $50M annual spend accounts). We introduce new campaigns and follow what we call controlled expansion. In cliche marketing terms, we go up in the funnel but still focus on increasing # of quality conversions. We have one hand on the CPA and the other on the volume. You have full visibility on what we’re testing and experimenting and together we double down on what works. In short, you control the ad spend and we control the quality. As a result, the number of customers goes up and you see a spike in your branded search (yes, we also track assisted conversions).How quickly can you hit the ground running?We can start right after our kick-off call. We share clear timelines on kick-off calls and align with you on what to prioritize. Depending on the maturity of your ad accounts, we tailor our expansion plans. On average, we’re live with campaigns in shorter than 10 days after the kick-off call.When can expect to see the results?While every client is different, we start seeing our initial restructuring and optimizations kick in as soon as month 2 of our engagement. Results will continue to come in as soon as we’re aligned and executing against our testing calendar and growth plan.How often do you update the accounts?Hourly, daily. A certified expert checks your account performance every day and makes adjustments as necessary. You’ll have full access to ClickUp/Asana where we map all experiments and campaign.What channels do you cover as part of Paid Search?We cover the entire Google ecosystem (Search, Display, Youtube, App Campaigns, Display & Video 360), Bing, Amazon Ads, Apple Ads.Can you run international campaigns & multi-language campaigns?We’ve helped many clients expand their products and offerings into new markets in local languages as well as in English. We have the most experience in the European market and European language support. We’ve managed 8 different languages across 15 countries for one client.How do we communicate?We communicate via email and chat, and weekly or bi-weekly via live project check-ins that are led by the Client Success Managers and attended by all project team members.How much do you charge?We charge on a percentage of ad spend so we grow when you succeed.How long is your contract?We typically don’t work with long term contracts outside the initial onboarding period.What’s your reporting like?It’s top notch, you’ll love it. You will have access to a real-time KPI dashboard built with Google Data Studio that charts all project KPIs, with high levels views for your C-level stakeholders all the way down to granular metrics for your marketing team.Resources Recommended Articles5 Ecommerce SEO Mistakes You Can’t Afford To Make Content Marketing2 ½ Startup Marketing Myths Debunked We’ve ripped apart 3 of the most widely spread myths about marketing for startups to confirm the naked truth. Online… Digital Marketing Strategy4 Tips on Empowering Your Digital Marketing Team As you prepare for work on Monday morning, do you feel energized? Are you looking forward to meeting your team…