Episode 82

The Future of PPC Advertisers in the Automation Age with Frederick Vallaeys, CEO at Optmyzr

Frederick Vallaeys

Fred Podcast Cover Image

Frederick (Fred) Vallaeys is a Silicon Valley entrepreneur, author and leading influencer in pay-per-click search marketing. One of Google’s first 500 employees, he helped pioneer PPC marketing as the company’s first AdWords Evangelist and is best remembered for his work on Quality Score.
Today he serves as the Co-Founding CEO of Optmyzr, a leading and award-winning PPC management platform. Fred was recognized as Search Marketer of the Year for 2021 by Search Engine Land.
After publishing his first book, “Digital Marketing in an AI World: Futureproofing Your PPC Agency” in 2019, Fred is currently working on his second book, “Unlevel the Playing Field: the Biggest Mindshift in PPC History,” about how to use automation to gain a competitive advantage.

Here are some of the key topics that Fred and Paris discussed in this episode:

• Google Quality Score & its importance for ad rank
• The new ways to advertise on Google with Performance Max campaigns and Responsive Search Ads
• The impact of automation on how to optimize search marketing campaigns
• Ad Creative optimization with AI Image Generation Tools
• What are the skills you need to become a Google Ads Expert today
• What is value-based bidding
• What is the biggest mind shift in PPC history


See more:
Paris Childress
LinkedIn PTM Page

Mentioned Resources:
2019 Book, Digital Marketing in an AI World: Futureproofing Your PPC Agency, Frederick Vallaeys
2022 Book, Unlevel the Playing Field: the Biggest Mindshift in PPC History, Frederick Vallaeys
DALL·E 2AI Image Generator

Listen to the episode to learn more about how keeping track of the new ways of searching can help you establish the right messaging and themes in your ads.
And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳

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