Episode 11

Saas Content Marketing Strategy with Ilia Markov Head of Content at ChartMogul

Ilia Markov

Are you investing heavily in content, and yet your traffic is flat? In today’s episode, I interviewed Ilia Markov, Head of Content at ChartMogul. Learn from his experience in SaaS Content Marketing Strategy:

To get traction with SaaS content, focus on quality, then scale.
Don’t just produce content. Start with a wholesome content strategy and plan the distribution.
Put your content in front of the right audience. If it’s not relevant, all this traffic will not convert.
SaaS marketers’ #1 mistake – focusing on customer acquisition, not on retention.
Learn how ChartMogul helps companies bring all their data in one place and analyze it. The platform supports C-level executives, financial departments, product teams, and sales teams to make data-driven decisions.

Tune in and enjoy!

Want to chat about SaaS growth with Paris?