Episode 1

Integrating Performance Marketing with Creative

Angelos Paraschakis

Today I sit down with Angelos Paraschakis, CEO of DDB Group in Bulgaria and my new partner in Tribal Worldwide.
We discuss a wide range of topics including:

•How he arrived in Bulgaria and decided to remain and build the country’s leading creative ad agency, DDB.
•The impact of the pandemic on brands and marketing budgets this year.
•The sacrifices and trade-offs from transitioning to remote work for a creative agency.
•The hidden creative and digital marketing talent pool in Bulgaria.
•Tribal Worldwide’s new ambition — to integrate performance marketing with creative. Why are we doing it, and why now?


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