Episode 31

How to Improve Your Outbound Strategy With Ryan O’Hara VP of Growth and Marketing at Leadiq

Ryan O'Hara

Ryan O'Hara

Meet Ryan O’Hara VP of Growth and Marketing at LeadIQ. LeadIQ is a lead generation tool that allows users to find prospects, discover emails and contact information of potential customers online.
He shares that “the average response rate on a cold email is less than 1% and the average response rate on a cold call is less than 3%.”
Sales reps are focusing on outreach automation tools while spending less time on building a connection and figuring out a personalized approach. As a result, prospects are tuning out messages more and more.
Find out more in this episode:

•The first thing you should change is your outbound strategy and how.
•How to build a brand archetype for your brand and why you need it.
•How to involve your teams to be the face of your brand.

Tune in and enjoy!

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