Adam is the Head of Demand Gen for the fast-growing Series B company GetAccept.He has also created Driving Demand, a community, and podcast for European B2B marketers obsessed with revenue. Sometimes called the “Chris Walker of Europe” 😉 Here are some of the key topics that Adam and Paris discussed in this episode:• (2:44) Lead Gen Vs. Demand Gen and how GetAccept went from a more lead gen focus toward demand generation• (7:46) Hire more salespeople or marketers in uncertain times?• (9:22) How new category creation for Digital Sales Room turned a Win-Win for everyone involved• (15:20) The broken B2B marketing attribution• (19:00) How GetAccept manages their GA campaigns• (24:07) Marketing attribution: how to measure your LinkedIn Ads?• (25:02) Google Ads or LinkedIn Ads?• (26:19) Why Lead Ads are tricky• (30:06) Why engaging in other communities is more powerful than having your own & how to do community buildingQuote from Adam Holmgren on Episode 98 of Paris Talks MarketingGuest:LinkedInGetAcceptSee more:Paris ChildressLinkedIn PTM PageListen to the episode with Adam to find out the importance of fostering strategic partnerships with competitors. Learn how new category creation was a win-win for GetAccept and its competitors.And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳