An immigration law firm from San Diego turned to us for help with their website. They already had an excellent reputation and a steady business due to their long-term presence on the market, however they felt that their website can work harder for them and contribute to generating more business.
Read moreSmartphones are the new norm, and more and more of our interaction with technology happens through our mobile devices every day. Like the rise of the web a decade and a half ago, the rise of mobile presents questions and opportunities for nonprofits. How much fundraising potential does mobile hold for your nonprofit? Should your organization build a mobile website, or even an app?
Read moreIf your college or university is interested in enticing a fresh crop of students every year, you’re already looking at basic marketing metrics. To determine how successful your outreach efforts are, you’ll look at page views and unique visitor numbers to see if your word is getting out. Unfortunately, basic marketing metrics like these have shortcomings.
Read moreTo help you understand what inbound marketing is really about, we’ve made parallels with today’s most binged TV series. Whether you are a fellow marketer or someone interested in inbound marketing as a service, stay tuned and see how your favorite TV shows relate to this innovative methodology.
Read moreThe Content Marketing Matrix is composed of two axes, one moving from emotional to rational, and the other moving from entertaining to inspiring. Fun, highly shareable pieces like quizzes or listicles sit in the emotional and awareness-raising quadrant, while financial information, with their rational focus, convince students to purchase. Each quadrant is defined differently, and universities will have to appeal to each section.
Read more