Digital Marketing Strategy, 12 Mobile Statistics Every Higher Education Marketer Should KnowMay 4, 2017Alec CampbellReading time: Today’s teenagers are mobile-first internet users. They own a smartphone and they use it a lot. To connect and engage with prospective students, universities need a mobile-first marketing strategy.However, according to research conducted by Google and Hop Online, most universities fail to provide a good mobile web user experience. Accelerated Mobile Pages for Universities (AMPU) is the solution.Do you want to AMP up your mobile web marketing strategy? Start with a detailed mobile web assessment of your university website.