There are innumerable strategies and tactics for acquiring new customers. But a less talked about – albeit often more important – goal is making sure your customers remain customers. Growing SaaS is tough as it is, and a high churn rate can be a nightmare. Our CEO, Paris Childress, connected with Patrick Campbell from Profitwell […]
Read moreIf you’ve ever looked up product reviews on your phone while shopping in-store, or checked out a brand’s website while watching an ad, you’re not alone. The reality of it is that for many of us, researching and discovering products happen across more than one channel and our paths to buying are far from linear. […]
Read moreToo many PLG SaaS companies leave money on the table by relying solely on the product to scale and failing to strengthen the relationship between the customer account and the product. Truth is, even the most successful product-led company is likely to reach a point when additional growth will require an enterprise sales motion. To […]
Read moreWith fierce competition for market share, launching a brand new startup can feel virtually impossible. But it doesn’t have to be so hopeless – you just need to get out there and look for creative solutions. In a recent interview with our CEO Paris Childress, Gaurav Vohra from Superhuman revealed how the company became the […]
Read moreThe art of storytelling can influence not only the way we make decisions but the way we persuade others of our ideas, too. Sarah Kiefer from Pitch joined our CEO, Paris Childress, to share the importance of storytelling and presentations, how it fits into SaaS, and what’s the secret behind Pitch’s impressive product-led growth motion. […]
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