We’ve been hearing about the shift to mobile for years now, but are university admission professionals really taking it to heart? Whether or not you’re glued to your own phone, you can’t get through a bus ride, grocery store checkout line or family dinner without someone pulling out their smartphone. When it comes to teens […]
Read moreAs the current academic year has come to a close and high school students around the world finish their school years, it’s time for both recruiters and high school seniors to think about applications for the 2018-19 academic year. While domestic students may drag their feet on applications, international students need to plan ahead. As […]
Read moreIn order to get the maximum number of students enrolled, you need to take great care to market your institution effectively. And the first step to better marketing is understanding your buyers’ journey, i.e. your potential students’ journey. To win all of these potential students over, you must speak their language and give them the right content at the right time. Each student’s journey can be mapped into a buyer sales funnel, which will help you better plan your marketing efforts.
Read moreToday’s teenagers are mobile-first internet users. They own a smartphone and they use it a lot. To connect and engage with prospective students, universities need a mobile-first marketing strategy. However, according to research conducted by Google and Hop Online, most universities fail to provide a good mobile web user experience. Accelerated Mobile Pages for Universities […]
Read moreRapid smartphone adoption has changed the way young people find and share information on the internet. Communicating is done via short messages rather than lengthy emails. Reading has been replaced by audio and video. Attention spans are short and patience even shorter. Poor Mobile User Experience Despite the change in user behavior, the majority of […]
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