For any SaaS brand, the pricing page is the end zone where your marketing qualified leads either make a purchasing decision or bounce. Once your leads are on your pricing page, they’re ready to convert and it’s up to you to close the deal. As every other aspect of your marketing and sales work is […]
Read moreAnyone who is considering your SaaS services will take a look at your pricing page – so make it as efficient and persuasive as possible. Regardless of your pricing model, the way you visualize your offer on the pricing page will help users understand their options and convert faster. There are multiple cognitive biases – […]
Read moreThe buyer journey is not a straight line from discovery to purchase – especially when it comes to B2B and SaaS brands, it is much messier than that. Potential users are exposed to an overwhelming amount of information about different solutions to their problem and choosing whom to trust can be a long and difficult […]
Read moreWho does not like to get something for free? Free gifts, trials, offers, you name it! Now more than ever, SaaS marketers use all of these “free” triggers to make users take action faster, such as making a purchase. Strategically placed, free offers can help SaaS brands to increase brand awareness and customer loyalty. They […]
Read moreBy job description, marketers are responsible for identifying customers’ needs and goals, and presenting their product or service as a solution. If only the buyer’s journey was as simple as awareness, consideration, and decision. In reality, our prospects are weighing their options while being continuously exposed to new information. Google calls this “the Messy Middle” […]
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