Automation is changing the ways marketers work. In the following lines, we’ll go over 9 Google Ad trends we’ve witnessed, most of them related to machine learning and automation. Have a read to stay in the know. Trend #1: Simplified Match Types The first Google Ad Trend is the change towards simplified keyword match type. […]
Read moreThere are a lot of distractions on social media. If you are designing creatives – especially for performance advertising – you need to make them so that viewers actually stop to see your ad, instead of continually scrolling down their news feed. No matter how great your creative is, if you don’t capture the attention […]
Read moreAs SaaS marketers, we know that good storytelling is an incredibly valuable component that can strike a chord with your audience and boost your marketing campaigns. So, why not use that technique in sales, too? Regardless of what you are selling, incorporating the art of storytelling into your sales discussions allows you to appeal to […]
Read moreFrom predicting consumer behavior to discovering patterns in large data sets, AI has made a significant impact on the marketing industry. As AI-driven automation steadily takes over digital marketing, many speculate that marketers’ jobs will become obsolete. While AI can be used in countless ways to help businesses succeed, marketing is still much too nuanced […]
Read moreWhen designing content for Facebook or running a YouTube video campaign, it might be tempting to reuse your existing TV ad and run it against your main audience. Truth is, to actually drive action and get results out of your online marketing efforts, repurposing your TV ads just won’t cut it. As these platforms become […]
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