Content Marketing is the rapidly evolving practice whereby brands become publishers, providing useful information to would-be future customers.
On the surface, it seems pretty straightforward — publish content regularly and grow your website’s traffic, leads and sales. Though, agile content strategy and effective execution is what separates futility from long term success.
Our aim is to share the knowledge we’ve accumulated over 10+ years and through countless successes (and failures) in content marketing so that companies everywhere can improve and grow.
User-generated content (UGC) is the social-media equivalent of word-of-mouth. It can also be an inspiring way to grow your business and build brand bias, especially within younger audiences. Whether you’re looking to raise awareness for a product, reach a new audience, improve brand image, or build a loyal fan base, letting users speak for you […]
Read moreNearly all SaaS companies use content to generate new leads. While you already know that creating the content your audience actually craves is key, have you considered how your sales team can benefit your content marketing strategy? Although collaboration between content and sales teams doesn’t come up in conversations very often, it can help many […]
Read moreAre you struggling to keep the momentum going with your organic traffic while stripped of resources? Budgets cut, content production team reduced to a meager fraction of previous levels? We’ve seen what happens to websites when they stop publishing content regularly. It’s not pretty. Months, sometimes years of steady progress, can unwind quickly. In this […]
Read moreTable of contents: But Really, Is Content Marketing Worth It? How to Get Started with Content Marketing Start Doing Video Content or Fall Behind the Curve Video Builds Trust Define Your Personas The SEE-THINK-DO-CARE Journey Putting It All Together – Crafting Your Content Strategy Blog Content and The Pillar-Cluster Model Content Editorial Calendar Template Start […]
Read moreSumner Redstone, the American businessman and billionaire of Viacom, was the first person to coin the phrase “content is king” in 1994. This was just before the internet became more widely accessible, and both Bill Gates and Rupert Murdoch reiterated this sentiment in the late 1990s. Sumner Redstone passed away on August 11th, 2020. It […]
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