Content Marketing is the rapidly evolving practice whereby brands become publishers, providing useful information to would-be future customers.
On the surface, it seems pretty straightforward — publish content regularly and grow your website’s traffic, leads and sales. Though, agile content strategy and effective execution is what separates futility from long term success.
Our aim is to share the knowledge we’ve accumulated over 10+ years and through countless successes (and failures) in content marketing so that companies everywhere can improve and grow.
There are a lot of distractions on social media. If you are designing creatives – especially for performance advertising – you need to make them so that viewers actually stop to see your ad, instead of continually scrolling down their news feed. No matter how great your creative is, if you don’t capture the attention […]
Read moreFor a very long time, gated content has been a marketing staple for generating leads. Gating your content, however, asks users to complete yet another form, and this can drastically decrease your conversion rates, and, in turn, give you significantly less data for marketing. So, should you get rid of forms and give away all […]
Read moreContent marketing can be a powerful instrument to drive SaaS growth. If you’re a SaaS company looking to drive signups, content marketing can help you reach, educate, attract, and convert new users. Is SaaS Content Marketing Any Different? While content marketing works for most industries and vertices, there are some elements to SaaS businesses that […]
Read moreMany SaaS businesses treat content marketing and PPC as two separate departments. Even our own agency splits these disciplines into entirely separate service divisions that may fail to share relevant data. This is a missed opportunity. Combining content and paid search allows you to leverage each team’s strengths to scale your business and nurture more […]
Read moreUser-generated content (UGC) is the social-media equivalent of word-of-mouth. It can also be an inspiring way to grow your business and build brand bias, especially within younger audiences. Whether you’re looking to raise awareness for a product, reach a new audience, improve brand image, or build a loyal fan base, letting users speak for you […]
Read more