Content Marketing is the rapidly evolving practice whereby brands become publishers, providing useful information to would-be future customers.
On the surface, it seems pretty straightforward — publish content regularly and grow your website’s traffic, leads and sales. Though, agile content strategy and effective execution is what separates futility from long term success.
Our aim is to share the knowledge we’ve accumulated over 10+ years and through countless successes (and failures) in content marketing so that companies everywhere can improve and grow.
At Hop Online, we’re always testing tools and comparing notes on their keyword research, SERP analysis, and link analysis capabilities. But it’s actually possible to optimize content without – just make Google Search do all the work for you! Consider this: Google processes over 63,000 searches per second and counting (you can visualize it here). […]
Read moreContent marketing is an essential component of any marketing strategy and, when executed well, is a powerful tool for growing your business. Many companies with modest marketing teams are now outsourcing their content creation to freelancers. To get the best on-brand outcome, however, you’ll need to provide these writers with clear guidelines in the form […]
Read moreWhen your SEO content doesn’t increase traffic – and it seems like you aren’t seeing ROIs – it can be frustrating. Professional SEO tools will help you choose the right keywords and optimize your expenses. Because they can cost hundreds of dollars each month, however, not every company can afford them. Fortunately, there is an […]
Read moreDo you have quite a lot of content on your website that does not perform quite as well as you’ve planned? If you are wondering how to optimize existing pages for improved SEO, rankings and traffic, try these 7 simple and repeatable steps: Identify and prioritize pages based on opportunity. Redefine searcher intent around the […]
Read moreI’ve been doing visual editing for Hop Online for a while now, and if there’s one thing I’ve learned it’s that not every content creator knows how to properly style their articles.
And that’s ok, as long as there’s somebody to take care of the minor imperfections here and there.
But are they really minor? And who gets affected by them — the reader or search engines?
Drop us your contacts and we'll get right back to you to discuss your needs.
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