Content Marketing is the rapidly evolving practice whereby brands become publishers, providing useful information to would-be future customers.
On the surface, it seems pretty straightforward — publish content regularly and grow your website’s traffic, leads and sales. Though, agile content strategy and effective execution is what separates futility from long term success.
Our aim is to share the knowledge we’ve accumulated over 10+ years and through countless successes (and failures) in content marketing so that companies everywhere can improve and grow.
Sumner Redstone, the American businessman and billionaire of Viacom, was the first person to coin the phrase “content is king” in 1994. This was just before the internet became more widely accessible, and both Bill Gates and Rupert Murdoch reiterated this sentiment in the late 1990s. Sumner Redstone passed away on August 11th, 2020. It […]
Read moreThe call-to-action (CTA) is the pivot point of your marketing efforts. All your investment in building brand bias, crafting engaging content, great design, and user experience lead to the point where people would eventually turn from prospects to customers. You need to have an equally strong call-to-action game to harvest those conversions. See how: What […]
Read moreSearch intent is the ‘what and why’ of a query. When you type a query in the search engine, it triggers Google’s algorithm to find the most relevant results in no time. Your marketing strategy can succeed only if your content fulfills search intent at each stage of the sales funnel. Who doesn’t know about […]
Read moreAt Hop Online, we’re always testing tools and comparing notes on their keyword research, SERP analysis, and link analysis capabilities. But it’s actually possible to optimize content without – just make Google Search do all the work for you! Consider this: Google processes over 63,000 searches per second and counting (you can visualize it here). […]
Read moreContent marketing is an essential component of any marketing strategy and, when executed well, is a powerful tool for growing your business. Many companies with modest marketing teams are now outsourcing their content creation to freelancers. To get the best on-brand content outcome, however, you’ll need to provide these writers with clear guidelines in the […]
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