The Content Marketing Matrix is composed of two axes, one moving from emotional to rational, and the other moving from entertaining to inspiring. Fun, highly shareable pieces like quizzes or listicles sit in the emotional and awareness-raising quadrant, while financial information, with their rational focus, convince students to purchase. Each quadrant is defined differently, and universities will have to appeal to each section.
Read moreMaking their videos available to all, by 2012, TED talks had been viewed one billion times. TED has seen unprecedented success in accomplishing its mission, has countless videos to steer non-profits in the right direction.
Here are five essential TED talks for anyone interested in the success of their non-profit.
There’s a perception that mobile phones are a welcome diversion, rather than a useful tool—something to take the edge off a commute, or to surreptitiously check Facebook during a meeting or lecture.
Read moreZillidy — a Toronto-based startup founded by Steven Uster in 2012 — is pioneering personal asset lending in Canada. Small businesses and individuals throughout Canada that are seeking short-term cash loans are replacing their banks with Zillidy. What makes Zillidy so unique is that borrowers post personal assets such as jewelry or fine art as […]
Read moreAt Thursday’s conference in Sofia — “Realising the Potential – Bulgaria on the Outsourcing and Off-shoring Map” — leaders of Bulgarian private industry and government took an important first step towards collectively positioning Bulgaria as a nearshoring destination of choice for Western companies. While the room full of leaders could not quite resolve the “chicken and egg” dilema […]
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