The other day I was riding the bus and listening to a podcast, my usual morning ritual, when something I heard caught my attention. The New York Public Radio podcast On the Media was interviewing noted media critic Jeff Jarvis about the future of journalism and things began to sound very familiar. “We have to stop […]
Read moreRegardless of what some people may say, SEO has always been about content. Good SEO has never been about buying links and taking part in link schemes, about keyword stuffing and computer generated or thin content. And it’s not about hiding text and showing search bots one thing, while taking people to another page, either. From the […]
Read moreA 60-90 second video can easily quadruple your conversion rate and sales, greatly improving ROI. Additionally, with modern technologies and social media evolving, it’s now much cheaper to create motion footage with great impact and reach.
Read moreE-commerce sites experience the most fierce competition on the Internet. That’s why finding ways to increase e-store website traffic and search engine rankings are always on any online shop owner’s or marketeer’s mind. And with good reason. From link building and targeted ads, to user experience and SEO, there’s an overwhelming number of strategies out there. So how do […]
Read moreThe world of e-commerce has become so fierce that marketers are now forced to employ a much larger range of tactics than ever before. Content marketing is one of those tools which has been readily embraced by some of the largest internet retailers (think Amazon and Ebay). Yet while content marketing is a viable asset when done correctly, […]
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