Writing an effective script for your video can be a handful. Done well, however, it can help you find a balance between written content and visualization, effectively conveying how your product can help your target audience with their specific pain points. Here’s how to craft an explainer video script that breaks down complex ideas, outlines […]
Read moreGoogle Ads keyword expansion is one of the best strategy marketers can leverage to scale digital marketing for SaaS. To successfully continue to expand your keyword lists, you need to keep pace with your landing page rollout. Here’s what you need to know about matching intent on landing pages while expanding your keywords. What Is […]
Read moreThe ultimate goal of any digital marketing tactic is to convert prospects into paying customers. Combining the power of video content and customer testimonials can create a robust marketing tactic that brings more traffic to your site, builds trust with your audience, and nudges conversions. Below, we’ve compiled some of the most valuable video testimonial […]
Read moreFor the past few years, one of Google’s main goals was to bring full automation to its’ Advertising platform. The new Performance Max campaign type in Google Ads is aiming to do just that. By using machine learning, PMax (an endearing nickname) creates and optimizes automated digital ads that meet your company’s unique goals and […]
Read moreConversational marketing is an exciting new way of generating conversions by connecting with customers through conversations. It makes the buyer journey smoother and the experience of each prospect – more personal. Let’s have a deeper look. What Is Conversational Marketing? Conversational marketing is a personalized, dialogue-driven approach that enables you to have real-time interactions with […]
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