As a startup, you probably don’t know how to do PR at all. You don’t have the experience nor the internal capabilities or resources. On the other hand, you can’t afford to hire a PR agency that’s going to be able to do PR the right way for you. But you’re just starting out as […]
Read moreLose weight, exercise more, learn a new skill: these are among the top new year’s resolutions that people make. Below, you can see the search trends for some of these terms in Google and the obvious peaks in January. Unlike in e-commerce, here the season starts after the holidays end. If your business involves fitness, yoga, weight-loss […]
Read moreAny business selling a product or service should be spending on Facebook. Facebook’s reach is huge (1.4+ billion people) and the cost is relatively low, so great potential for strong ROI. Setting up a Facebook campaign is fairly simple. Here’s a quick 6-step list for getting a campaign going on Facebook. 1) Create an Audience […]
Read moreA few weeks ago, we did a bit of research on customer acquisition strategies for startups and published the results in the free e-book which you can find on our Resources Page: This is the first blog post from a series, in which we’ll share all the chapters from the ebook. These strategies, which we’ve […]
Read more“Clients sign up for SEO and Content Marketing services, but it is web traffic that they are interested in.” Digital Marketing agencies need to keep this goal in mind and adjust their strategies to it. The quote is a mantra we’ve come up with, based on years of experience, and reminding ourselves of it with every new client […]
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