If your marketing budget has taken a hit and is trimmed down, you may be considering cutting out some elements you think can be put on hold. If the SEO content budget is on the chopping board, you might want to reconsider. Here is why: Why You Lose Momentum if You Cut Out SEO As […]
Read moreHow Does a Website Redesign Impact SEO? SEO (Search Engine Optimization) is, at its most fundamental definition, the organization of information on your website. When you launched your website, you might have had some of that structure in place. But as your business grows and develops over time, so should your website. So even if […]
Read moreSome marketers still seem to believe that optimizing keywords and adding backlinks is all it takes to rank higher in SERPs. In reality, it’s the tip of the iceberg we call Search Engine Optimization – true SEO work starts once the visitor lands on your webpage. Once a user is interacting with your content, user […]
Read moreOne of the biggest SEO vs. PPC myths lurking amongst online marketing strategies is the notion that SEO is an inherently free marketing tool, while PPC is based solely on your marketing budget and investment. It is true that your Google Ads results are directly linked to the dollars spent on your campaigns. It’s no […]
Read moreIs SEO a good investment? Will it help my SaaS product reach new audiences? Will it lower overall customer acquisition costs (CAC)? When would be the right time to start investing in SEO? These are valid questions we hear daily from prospects and clients. The queries motivated us to summarise our experience with SaaS and […]
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