Some marketers still seem to believe that optimizing keywords and adding backlinks is all it takes to rank higher in SERPs. In reality, it’s the tip of the iceberg we call Search Engine Optimization – true SEO work starts once the visitor lands on your webpage. Once a user is interacting with your content, user […]
Read moreOne of the biggest SEO vs. PPC myths lurking amongst online marketing strategies is the notion that SEO is an inherently free marketing tool, while PPC is based solely on your marketing budget and investment. It is true that your Google Ads results are directly linked to the dollars spent on your campaigns. It’s no […]
Read moreIs SEO a good investment? Will it help my SaaS product reach new audiences? Will it lower overall customer acquisition costs (CAC)? When would be the right time to start investing in SEO? These are valid questions we hear daily from prospects and clients. The queries motivated us to summarise our experience with SaaS and […]
Read moreYou have a link building strategy ready, so it’s time to test it out! Make sure you’re ready for the most important part of link building – the prospecting.
Read moreIf you have a link-building strategy and the right prospects, it’s time to send some emails. Keep reading to discover how to save time and make the process more efficient.
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