First, what is a keyword difficulty score? Calculated by several leading SEO tools, keyword difficulty is a number from 0 to 100 that shows the relative level of competitive difficulty for ranking a given keyword on page one of Google’s results. Assessing keyword difficulty is an important part of effective keyword research, and can often […]
Read moreNo franchiser wants to see their brand fade into the background. You want your brand to grow and attract new franchisees. And the trick to doing that means treating your franchises like they’re famous. What do we mean? First of all, you want your franchise to be locally famous. Don’t think of it as an extension […]
Read moreThe primary goal of a marketing team is to make sure that their ecommerce website has all the tools necessary to draw in customers, as opposed to scaring them way in the opposite direction. On paper, this sounds easy. Making ecommerce websites palatable and appealing to visitors is a steep challenge given the fact that Google rankings are […]
Read moreLawyers bid the highest in Google Adwords, with cost-per-click (CPC) going above $500 in some cases. That is because optimizing your Legal office website for appearing in free search results can mean a lot for your business, both in terms of cost-saving and new clients. Below we’ve listed 5 major features you need to make sure your website has, even if […]
Read more“Clients sign up for SEO and Content Marketing services, but it is web traffic that they are interested in.” Digital Marketing agencies need to keep this goal in mind and adjust their strategies to it. The quote is a mantra we’ve come up with, based on years of experience, and reminding ourselves of it with every new client […]
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