Picking the right bidding strategy when launching campaigns on Google Ads is an essential, yet often challenging task. When chosen wisely, automated bidding strategies are a great way to save time while using complex algorithms to optimize an account. Target ROAS (tROAS) is a particularly helpful smart bidding strategy for SaaS companies, as it brings […]
Read moreMany SaaS businesses treat content marketing and PPC as two separate departments. Even our own agency splits these disciplines into entirely separate service divisions that may fail to share relevant data. This is a missed opportunity. Combining content and paid search allows you to leverage each team’s strengths to scale your business and nurture more […]
Read moreHave you tried setting up a Google Search Campaign around a specific holiday? How did it perform? Here are our true-and-tested tips for holiday-themed campaigns. ‘Tis the Season to Promote Your Brand in Google Ads I believe we speak for all Google Ads experts when we say that “All I want for the holiday are […]
Read moreOne of the biggest SEO vs. PPC myths lurking amongst online marketing strategies is the notion that SEO is an inherently free marketing tool, while PPC is based solely on your marketing budget and investment. It is true that your Google Ads results are directly linked to the dollars spent on your campaigns. It’s no […]
Read moreFor immediate marketing results, it doesn’t get much better than paid advertising. Paid ads can put you directly in front of your target audience, and they make it easy to track your marketing dollars, allowing you to understand exactly what kind of returns you’re getting on your investment. The decision to jump into the paid […]
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