What's New in PPC Strategy?

• 5 PPC Trends to Keep Top-of-Mind in 2020

  With paid search marketing, it takes all the running you can do, just to stay in the same place. In 2020, technology is driving all the key PPC trends forcing advertisers to adapt, and quickly. Stay in the race – see what’s changing and how, and up your game.   Machine Learning Algorithms Shift PPC […]

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• 6 good reasons to bid on your brand name

  In a recent post we stressed the importance of keyword build-out. Here, we’ll make a case for including branded terms in your AdWords campaigns. Most companies rank first on Google for their own brand name and slight derivations of it. So, it may seem counterintuitive to include your own brand name as a paid keyword […]

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