In this episode hear what it takes to build a SaaS brand with Justin Schmidt, VP of Marketing at Capacity.Justin shares his thoughts on:•Why sales and marketing teams should collaborate closely together.•What to do if you find yourself channel dependent. ( don’t keep all your eggs in one basket)•Why you need a strong brand as a SaaS company.Watch out for new episode releases on the Paris Talks Marketing podcast every Friday!“A Brand is a manifestation of perception of something” by Justin Schmidt.
