The Do-Document-Delegate Approach: Launching New Products

Congratulations, you have a new product!

… now what?

We know that entering into the testing stages of launching a new service or product can be overwhelming, to say the least. Where do you start? And where do you go from there? These are questions that every product creator has to think about and, lucky for you, we have a tried and true system to help you get your product tested and ready for promotion that we like to call “The 3 D’s”:

Do It Yourself

There is an age-old saying that touts: You cannot teach what you do not know. We would take that one step further and posture that you cannot lead what you do not know. If you are looking for your team of employees or peer-coworkers to follow your lead and back a new product or service that you set before them, you must know how the thing works first.

It is all well and good to be the idea man behind the birth of a new product, but as we all know, new products have bugs and learning curves. To get ahead of yours, be intentional about immersing yourself in the product from both a consumer and a sales point of view.

The best thing you can do for your product’s future is to put the elbow grease in and do the dirty work of learning and troubleshooting yourself. Not only will it help you work out the bugs, but it will give you the knowledge you need to effectively lead your team to success.

Document Your Work

While you do your deep-dive into the product in question, make sure to take notes along the way. This is what will help you scale.

In the fast-paced world of entrepreneurship, your brain (and time) moves miles a minute, and a lot of very important and relevant information can be left in the proverbial dust.

This is why it is so important that you take copious notes and document every step of your “doing” process – it will help you communicate your train of thought and allow thorough understanding without any information slipping through the cracks. Whether you do this is in video, audio, or text form is up to you and your coworkers, employees, or partners.

Delegate

Finally, you get to take all that knowledge you accumulated and organized and put it in someone else’s lap. Though delegation can be scary, especially when handing off your brainchild for the first time, there will be very few communication or understanding issues if you do your due diligence in the first two steps – Doing and Documenting!

This is the step where you get to take your hands off the wheel and move on to the next task.

Once you’ve worked your way through the three D’s, you can finally jump into the world of marketing. Promoting your newly tested product or service to potential clients and buyers so you can finally start helping the people you created that product for in the first place!

We know that digital marketing is essential to a successful business launch, so we put together some key questions to ask any potential digital marketing partners.