Marketing teams are crucial for any company, though debates often ensue about whether they should be in-house or hired externally. There can be a well-balanced argument for either case, depending on the growth level of a company. You might suspect that we’re a little biased towards the agencies, but we do want to present a […]
Read moreIt’s about time we redefine the classic marketing funnel. It describes the user journey as a rather linear path, while the reality is a lot more messy, complex, and unpredictable. Let’s scrap the dated marketing funnel and try to map out the real user journey. It starts with a trigger, and then it goes into […]
Read moreTaking risky projects is always a calculated gamble for a digital marketing agency. If you fail, you have a disgruntled client, a disappointed team, and possible reputation damage. If you succeed, though, you might have a fantastic case study, you can get a great testimonial, you can also include the brand’s logo on your website. […]
Read moreParis Childress, founder and CEO of Hop Online, was on Nathan Latka’s podcast in November 2020 to talk about the extremely successful SaaS paid ads story of one of our clients, Output.com. We were already working with Output when they launched their first SaaS product – Arcade. Within the first 18 months, they reached 100,000 […]
Read moreBuyer personas are semi-fictional representations of your real buyers. Personas help you better understand your target users and their user journeys. They can provide a structure to your marketing efforts – engaging and navigating your prospective customers, as they weigh their options to address a problem that your company resolves. Buyer personas resemble your most […]
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