If you’re launching a new SaaS product or service, try to narrow down your ideal customer profile (ICP) as much as possible rather than assuming that your product might solve many types of problems. Start by solving a specific problem for a specific type of customer first, and then move on to address broader problems […]
Read moreWhat to do when you’re a SaaS business offering something nobody else does? SaaS ‘trailblazers,’ or new category creators, have the distinct marketing advantage of limited to no direct competition and the chance to own the category/vertical they create. That is, if they overcome one serious disadvantage – users are not even aware of their […]
Read moreWhen you’re running Google Search Ads, Facebook, or YouTube Ads, how do you know it’s time to pull the plug on a campaign? If a campaign persistently underperforms its expectations and you wonder if it’s time to stop it, first, answer these questions: 1. What Do You Measure It Against? Bad performance has to be […]
Read moreRemarketing to people who have visited your SaaS website is such a low hanging fruit – it keeps your brand top-of-mind and entices visitors to come back for more. When you set it up, you’d get past website visitors seeing your ads while they are browsing the web, watching YouTube videos, or reading news sites, […]
Read moreHow much should you invest in marketing your SaaS solutions? There’s no one-size-fits-all answer because marketing budgets change throughout the lifecycle of a SaaS company. Here’s what we’ve seen over and over again with our SaaS clients. Pre-Startup and Startup Phase: Validate With Minimum Waste A SaaS startup would typically have limited funds and limited […]
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