Who does not like to get something for free? Free gifts, trials, offers, you name it! Now more than ever, SaaS marketers use all of these “free” triggers to make users take action faster, such as making a purchase. Strategically placed, free offers can help SaaS brands to increase brand awareness and customer loyalty. They […]
Read moreBy job description, marketers are responsible for identifying customers’ needs and goals, and presenting their product or service as a solution. If only the buyer’s journey was as simple as awareness, consideration, and decision. In reality, our prospects are weighing their options while being continuously exposed to new information. Google calls this “the Messy Middle” […]
Read moreAs the buyer journey becomes more and more complex, the need to accurately measure the impact that your ads have on consumer behavior and ROI is becoming increasingly important. Incrementality testing is one way to empower SaaS marketers to gain a better understanding of the real value of their advertising efforts. Measuring ad performance by […]
Read moreIn today’s rapidly changing advertising landscape, measuring ad effectiveness is critical. Calculating the incremental lift and the resulting value that ads provide is a great way to accurately assess the impact of your advertising tactics, as well as improve performance and ROI. Let’s take a closer look at what incrementality is, how incrementality testing works, […]
Read moreSubject matter expertise is a must if you want to ensure higher ranking content, especially in technical niches. Getting your content team and subject matter experts to work together can be an excellent strategy that allows you to better leverage each team’s strengths to grow your business and attract better-qualified leads. First Things First: What […]
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