There are no two ways about it – finding authority websites and getting backlinks from them is one of the most challenging parts of any SEO strategy. But if you want your business to rank on Google in 2021, you cannot afford to ignore the importance of link building. Here are 6 rules of the […]
Read moreRemarketing lists for search ads (RLSA) is a feature available on Google Ads that allows you to customize your campaigns based on people who have previously visited your website or viewed your content. Google’s RLSA lets you tailor your ads and bids to these users when they are searching on the platform (and its search […]
Read moreIn terms of ROI, pay-per-click advertisement is one of the most effective digital marketing tactics for SaaS companies. Most SaaS marketers, however, know that paid search is not a straight line from A to B. Instead, it’s a dynamic process of continuously identifying search demand, exploring different campaign types and creatives to scale the conversions, […]
Read moreAutomation is changing the ways marketers work. In the following lines, we’ll go over 9 Google Ad trends we’ve witnessed, most of them related to machine learning and automation. Have a read to stay in the know. Trend #1: Simplified Match Types The first Google Ad Trend is the change towards simplified keyword match type. […]
Read moreThere are a lot of distractions on social media. If you are designing creatives – especially for performance advertising – you need to make them so that viewers actually stop to see your ad, instead of continually scrolling down their news feed. No matter how great your creative is, if you don’t capture the attention […]
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