Building a digital marketing dream team is something you perhaps continue to have on your business radar. Your only roadblock is working out a plan to make it come true. Where to start? Decide what core roles you want at the helm. Here is our approach: 1. Analytical Role Finding someone who can do analytical […]
Read moreAs you prepare for work on Monday morning, do you feel energized? Are you looking forward to meeting your team at the water cooler (or in the zoom meeting) and recapping the weekend? This reality of digital marketing mandates a specific approach. Working hours are flexible, project scope – agile, and teams – a diverse […]
Read moreWhen it comes to your digital marketing strategy, there seem to be a million and one resources out there, all of them appearing to say different things. For someone who is new to the digital marketing world, all these resources can feel overwhelming. Who do you listen to? What is essential for an effective strategy? […]
Read moreNo doubt, you have seen the terms “performance marketing” and “growth marketing” side by side in articles on marketing. By any means, all marketing is about growth and performance. When marketers think of growth, they automatically equate it with high performance in the realm of metrics, driving business growth. So, is there a difference between […]
Read moreCongratulations, you have a new product! … now what? We know that entering into the testing stages of launching a new service or product can be overwhelming, to say the least. Where do you start? And where do you go from there? These are questions that every product creator has to think about and, lucky […]
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