Invest time and resources to multiple channel efforts and carefully measure which channel works best in attracting your specific audience. It all boils down to knowing what types of students you want in your institution, where they are in your funnel, and how you can effectively provide the proper content through the proper channel.
Read moreAre you a startup entrepreneur looking to keep up with industry news? Check out the 10 best posts so far of 2015 to discover the cream of crop!
Read moreAn immigration law firm from San Diego turned to us for help with their website. They already had an excellent reputation and a steady business due to their long-term presence on the market, however they felt that their website can work harder for them and contribute to generating more business.
Read moreSmartphones are the new norm, and more and more of our interaction with technology happens through our mobile devices every day. Like the rise of the web a decade and a half ago, the rise of mobile presents questions and opportunities for nonprofits. How much fundraising potential does mobile hold for your nonprofit? Should your organization build a mobile website, or even an app?
Read moreIf your college or university is interested in enticing a fresh crop of students every year, you’re already looking at basic marketing metrics. To determine how successful your outreach efforts are, you’ll look at page views and unique visitor numbers to see if your word is getting out. Unfortunately, basic marketing metrics like these have shortcomings.
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