A positive product-led onboarding experience reassures your audience that they made the right choice and, simultaneously, helps you retain them for the long run. We chatted with Pulkit Agrawal from Chameleon to get to the bottom of how to run a successful product-led growth company and strike a balance between educating and motivating users during […]
Read morePop-ups can be tricky, and if you’re not careful, they can quickly backfire and have a significant impact on your conversion rates. If you’re going to make pop-ups a healthy part of your digital strategy, there is a right way – make them ‘smart’ and use them in moderation. Our CEO Paris talks to Emil […]
Read moreProduct-led growth gives customers the ‘keys’ to the product and helps them build a meaningful experience while using it. We connected with Esben Friis-Jensen from Userflow to find out more about building a truly product-first business, transforming the traditional sales-led motion, and the need for a new CRM for SaaS companies. Let’s take a closer […]
Read moreFor more than a decade, cookie-based tracking has been curating, collecting, and indexing highly valuable customer data for businesses in all industries. With consumers demanding greater privacy online, though, third-party cookies are quickly becoming a thing of the past. It’s now clear that the digital ecosystem needs to change to meet the increasing demand and […]
Read moreMarketing analytics is essential for understanding and predicting consumer behavior, as well as optimizing the user experience to drive sales. It is an invaluable tool that skilled and adaptable brands use to turn raw marketing data into an actionable plan. Let’s learn more about marketing analytics and walk through 5 inspiring examples. What is Marketing […]
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