It’s about time we redefine the classic marketing funnel. It describes the user journey as a rather linear path, while the reality is a lot more messy, complex, and unpredictable. Let’s scrap the dated marketing funnel and try to map out the real user journey. It starts with a trigger, and then it goes into […]
Read moreTaking risky projects is always a calculated gamble for a digital marketing agency. If you fail, you have a disgruntled client, a disappointed team, and possible reputation damage. If you succeed, though, you might have a fantastic case study, you can get a great testimonial, you can also include the brand’s logo on your website. […]
Read moreParis Childress, founder and CEO of Hop Online, was on Nathan Latka’s podcast in November 2020 to talk about the extremely successful SaaS paid ads story of one of our clients, Output.com. We were already working with Output when they launched their first SaaS product – Arcade. Within the first 18 months, they reached 100,000 […]
Read moreBuyer personas are semi-fictional representations of your real buyers. Personas help you better understand your target users and their user journeys. They can provide a structure to your marketing efforts – engaging and navigating your prospective customers, as they weigh their options to address a problem that your company resolves. Buyer personas resemble your most […]
Read moreMarketing to millennials is an entirely different game, where old advertising strategies simply don’t work. Millennials want fresh, relatable, sharable content with an impactful message, and they are willing to do their research to find it. This generation of change-makers can be a loyal customer for your SaaS solutions if you know how to win […]
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