“People think that stories are shaped by people. In fact, it’s the other way around.” Terry Pratchett. People are shaped by stories. Storytelling humanizes the brand, engages and provokes an emotional response, and helps prospects relate to your offer. Small wonder storytelling in design is so popular! Brands and marketers can apply design storytelling […]
Read moreIf your business is taking off, you might be wondering whether it’s time to rethink your website design. Website redesigns, however, involve multiple stakeholders and require substantial resources and time. So, instead of redesigning and relaunching your entire site, why not refresh just your homepage? Consider this – for most SaaS companies, the homepage has […]
Read moreWhen building up your marketing strategy, it’s useful to keep in mind the different use cases for event-oriented vs. always-on paid marketing campaigns. Understanding the Difference Between Flighted and Always-on Campaigns Traditionally, flighted or event-based marketing campaigns a viable option if you are looking to maximize returns during a specific period (e.g., Black Friday). Flighted […]
Read moreWith nearly half of the world’s population being active on social media, it’s no wonder businesses are investing huge chunks of their marketing budget on social media marketing. From video content to chatbots, the abundance of ways to reach and engage consumers online has left many marketers wondering whether email marketing is long past its […]
Read moreWith a huge active daily userbase, YouTube is a go-to place when it comes to reaching massive audiences through video content. YouTube ad sequences provide an excellent opportunity to move users through a multi-step journey that educates and shows the benefit of your services. Adding video to your digital marketing campaigns has become crucial for […]
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