With an abundance of choice and limitless information, the path to purchase is becoming increasingly complex and unpredictable. To sway potential customers, SaaS marketers need to understand what influences and biases affect people in their decision-making process. Category heuristics is a very powerful cognitive bias that, used wisely, can help answer shoppers’ questions, ease their […]
Read moreLeveraging cognitive biases, such as social proof, is a great way to understand how consumers’ minds work and use that information to guide prospects through the buyer journey. Let’s take a deep dive into the social proof bias and explore some of the best social proof examples from SaaS websites. Social Proof Definition: What Is […]
Read moreFor any SaaS brand, the pricing page is the end zone where your marketing qualified leads either make a purchasing decision or bounce. Once your leads are on your pricing page, they’re ready to convert and it’s up to you to close the deal. As every other aspect of your marketing and sales work is […]
Read moreAnyone who is considering your SaaS services will take a look at your pricing page – so make it as efficient and persuasive as possible. Regardless of your pricing model, the way you visualize your offer on the pricing page will help users understand their options and convert faster. There are multiple cognitive biases – […]
Read moreThe buyer journey is not a straight line from discovery to purchase – especially when it comes to B2B and SaaS brands, it is much messier than that. Potential users are exposed to an overwhelming amount of information about different solutions to their problem and choosing whom to trust can be a long and difficult […]
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