If your college or university is interested in enticing a fresh crop of students every year, you’re already looking at basic marketing metrics. To determine how successful your outreach efforts are, you’ll look at page views and unique visitor numbers to see if your word is getting out. Unfortunately, basic marketing metrics like these have shortcomings.
Read moreTo help you understand what inbound marketing is really about, we’ve made parallels with today’s most binged TV series. Whether you are a fellow marketer or someone interested in inbound marketing as a service, stay tuned and see how your favorite TV shows relate to this innovative methodology.
Read moreThe Content Marketing Matrix is composed of two axes, one moving from emotional to rational, and the other moving from entertaining to inspiring. Fun, highly shareable pieces like quizzes or listicles sit in the emotional and awareness-raising quadrant, while financial information, with their rational focus, convince students to purchase. Each quadrant is defined differently, and universities will have to appeal to each section.
Read moreMaking their videos available to all, by 2012, TED talks had been viewed one billion times. TED has seen unprecedented success in accomplishing its mission, has countless videos to steer non-profits in the right direction.
Here are five essential TED talks for anyone interested in the success of their non-profit.
There’s a perception that mobile phones are a welcome diversion, rather than a useful tool—something to take the edge off a commute, or to surreptitiously check Facebook during a meeting or lecture.
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